 If there’s one thing I’ve learned in this industry over that past 20 years is that no matter how much I think I might know what new technology is coming around the corner, the fact is, there’s always a few surprises when new stuff actually is announced.
Last Thursday (November 3, 2011), there were three major announcements from industry players, in this order: Avid, Canon and RED. To my surprise, none of the announcements played out as I would have expected. This is neither good or bad, it ju
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 Got FCP? Got Kona or Decklink or MXO2?
Crodssgrade to Media Composer 5.5 for $995 (while supplies last) and register before Nov 15th to get a FREE upgrade to MC6!!
Videoguys.com took advantage of a special purchase opportunity that allows us to offer Apple Final Cut owners the "crossgrade" to Avid Media Composer 5.5 for just $995 while supplies last and a FREE upgrade to the new Avid Media Composer 6. Here's how you can take advantage of this last chance offer:
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 Today Avid Avid announced Media Composer version 6, Symphony version 6 and NewsCutter version 10 . Avid matins they acer deeply committed to professionals, and are pleased to announce that all of these new applications are 64 bit native.
Avid Media Composer 6.0 has been rebuilt from the core on an entirely new open, 64-bit architecture. Avid is also introducing a sleek, new User Interface that is designed to speed up workflows while preserving the same functionality. This means it will still
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 Key Features Include Native RED Epic and AVCHD Support, ProRes Encode/Decode, and 4:4:4 DNxHD
Avid announced a new "Media Composer family" today, with a fresh 64-bit code base underlying Media Composer 6, Symphony 6, and NewsCutter 10. Key features in this update include an expansion of Avid's AMA, which now supports native AVCHD, native RED Epic, ProRes encode and decode, and a new DNxHD 4:4:4 codec. Support for Avid's Artist Color hardware interface has been beefed up, and Pro Tools roundt
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 Despite the coming availability of a new generation of Sandy Bridge desktop CPUs suitable for advancing Apple's Mac Pro line, the company has reportedly been evaluating whether to continue to invest in furthering its full-sized workstation line beyond this year in the face of limited sales.
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 In general, the settings of a sequence should match those of the primary footage type in the sequence. Though Premiere Pro can mix footage of various types in a sequence and compensate for differences in characteristics, performance and quality are maximized when such conversions are avoided.
Creating a sequence that matches the characteristics of your footage can make playback smoother and images sharper. This video shows you how to do it.
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 Discover what has professional editors talking and find out how to edit like you’ve never been able to before. Join Avid for an exclusive webcast —Thursday, November 3, 2011 at 1 pm ET (10 am PT).
Check out the IBC2011: Technology Preview Avid Media Composer 6 video below for some more cool info
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 Over the past year the hard drive producers have been hit by a one-two punch that has them scrambling to find ways to produce enough hard drives to satisfy demand. Hard drives prices are expected to jump up by 20% or more over the next week, with no end in sight.
Back in March the Japanese earthquake and Tsunami created massive supply chain issues.
Then this October another natural disaster struck Asia. Thailand has been hit by massive flooding. Thailand as a country is the second-la
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 Hurry! Time is running out and so are supplies.
Crossgrade from your exisiting NLE software at these discounted prices now thru 10/31!
Fantastic deals when you crossgrade to Adobe Production Premium & Premiere Pro, Avid Media Composer, Sony Vegas Pro and Grass Valley Edius!! Save even more when you bundle you crossgrade with I/O hardware, storage, Blu-ray and more!!
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 Award-Winning NLE Software Provides Comprehensive GPU Acceleration, NVIDIA 3D Vision Support and New Titling Technology
Sony Creative Software, a leading global provider of professional editing and authoring applications, today announced the latest upgrade to its Vegas™ editing technology. Vegas Pro 11 adds significant performance improvements to the award-winning NLE, courtesy of OpenCL™ and highly optimized GPU hardware acceleration for video processing and rendering. Vegas Pro 11 is the
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 On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. Below is the original blog post, with new FCPX information added to reflect the latest information.
We first published our Options for Final Cut Pro owners back on June 6th. Two weeks before FCPX was released. We had high hopes for FCPX, based on the Sneak Peak at NAB, but as time wore on, and we heard
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 Award-winning director and storyteller Vincent Laforet switches to Adobe Premiere Pro CS5.5 to free time for creativity “Adobe Premiere Pro CS5.5 is helping me become a more effective director, because I can see what I have shot-wise on the spot and make better creative decisions from there.”
Vincent Laforet
Photographer, storyteller, director
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 When most of us started as editors, we likely substituted cheesy video effects for content and creativity. Some of us may have even chosen our NLE based on the number of included video effects. As we mature as editors (and shooters), we come to realize that effects need to be used ever so sparingly-such as when adding salt to any dish. That's why I'm always hesitant to gush over any effects package: As many as I have installed, tried, uninstalled, or kept, I invariably wind up using only a few o
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 While everyone has seen the complex animated 3D title sequences and lower thirds for popular sports shows, chances are that few outside the world of pro video are familiar with the software that is used to create them. One of the leading applications in this area is Red, from BorisFX.
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 Apply the power of Adobe creative tools to projects from other NLEs
Bring the creative benefits of Adobe tools to your entire production project, exploring new possibilities with Adobe® After Effects® and other Adobe software. As you work in Adobe Premiere® Pro, you can collaborate more efficiently with colleagues by importing and exporting Final Cut Pro and Avid projects.
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