 You can view the official press release here and read a nice explanation of the acquisition here. As history repeats itself and Adobe snaps up a $20K+ color grading app just like Apple did when they acquired Silicon Color, distributors of Final Touch, I am here to officially pronounce Final Cut Studio dead. Maybe you were hanging on with Apple’s recent move to put copies of FCS 3 back on the shelves but I’ve got a 500 dollar door stop, err, copy of Shake that serves as a reminder of Apple’s re
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 MAKE THE SWITCH TO ADOBE® CREATIVE SUITE® 5.5 PRODUCTION PREMIUM®
WITH THIS EXCITING NEW SOUNDTRACK CREATION BUNDLE FROM SMARTSOUND
AND SAVE 50% OFF EACH! PLUS FREE MAGIC BULLET QUICKLOOKS NOW THROUGH 9/30/11
Start Your Soundtrack Right From Adobe Premiere Pro CS5.5 or CS5.0
When you install SmartSound’s plug-in for Adobe Premiere Pro CS5.5 / 5.0 you can quickly access a soundtrack that is customized to your needs.
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 Boris FX, the leading developer of integrated VFX and workflow technology for video and film, today announced that Boris RED Version 5 is now available for Grass Valley EDIUS 6. Boris RED is a plug-in application for transitions, professional text, and advanced composites inside of EDIUS and other leading video editing software applications. An indispensable tool for post-production and broadcast professionals, RED offers a wide range of features right on the EDIUS timeline and adds a standalone
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 I've been tracking the EDIUS nonlinear editing software ever since it was introduced by Canopus Corp. more than a decade ago, boasting some of the most advanced codecs then available. After being acquired by Grass Valley in 2005, the capabilities of EDIUS have increased exponentially. Today it seems ready to be considered a viable contender in the accelerating NLE competition for broadcast and high-end post.
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 Red Giant has always embraced the little guy, a.k.a., the indie filmmaker. When they first introduced Magic Bullet years ago, I used it on my very first indie film. It made the distributors sit up and take notice: “This looks like film,” they said.
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 The Vegas Pro 11 collection combines the power of Vegas Pro with the elegance of DVD Architect to provide a dynamic and efficient environment for video and broadcast professionals. With extensive format support, unmatched effects processing, superior audio support, and a complete array of editing tools, Vegas Pro 11 gives you the creative freedom you need to produce projects with outstanding results.
Order Vegas Pro 10 now and get a FREE Upgrade to Vegas Pro 11 direct from SONY. In order t
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 Red Giant Software is taking both a bundled and unbundled approach to its latest update of the Magic Bullet line of plug-ins. The Magic Bullet Suite consists of nine applications that can be bought separately or in the $799 bundle. The bundle represents the best buy, since individually those packages would cost more than $1,500. Included are Colorista II, Denoiser, Grinder, Instant HD, Looks 2, Mojo, Cosmo, PhotoLooks and Frames.
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 Matrox MC-100, a dual SDI to HDMI mini converter that supports a wide range of display resolutions through 3G, Dual Link, HD, and SD-SDI will be introduced at IBC2011 on September 8. This single portable unit can be used as an HD-SDI switcher, a distribution amplifier, a multiplexer, and a 3D processing unit, making it the most versatile mini converter on the market
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 G-Technology™ Demos a Two-Drive 8TB G-RAID™ Thunderbolt® External Storage Solution With Blazing
Throughput for Post Production; New 4TB Hitachi GST Hard Drives are First to Ship in G-Technology’s
G-RAID and G-DRIVE™ solutions
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 We love it when we hear that Videoguys' customers have been able to make good use of the information we provide. Here is one such story from Craig Mashburn at the Southwest Church of Christ in Amarillo, Texas who is using our DIY8 project as his guideline for a new editing workstation. Cris is the person responsible for the church's technology, audio and video and I am looking forward to reading his upcoming posts on how his system upgrade is going.
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 Digital video solutions from AJA Video Systems are playing a key role in the capture, conversion, archiving and transmission of mission critical video from the Research Vessel Thomas G.Thompson, in support of the Visions’ 11 expedition currently underway 400km off the coast of Oregon.
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 As we enter an age where our raw footage is either so compressed that recompression for an online edit seems like a very silly option, or so beautifully flexible that we shouldn’t be binding it with the permanence many budgets and minds associate with a transcode to ProRes, the stage is being set for raw workflows based in metadata. This is where Adobe Premiere Pro CS5 shines.
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 If you are a student or a teacher, you qualify for special educational versions of some of our most popular video editing titles! This includes: University and college students, Primary and secondary school students, as well as Teachers, faculty and staff. You will have to provide proof that you are eligible which means sending us a copy of your student or staff ID, report card/ class schedule,
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 Red Giant today announced the release of Trapcode Suite 11. Designed by Peder Norrby, Trapcode’s original creator, Trapcode Suite 11 is a major upgrade to the industry standard VFX tool set for high quality broadcast design and 3D motion graphics.
With this release, Trapcode Suite 11 includes a new release of Form 2, featuring full support for OBJ files, enabling artists to import OBJs directly into After Effects for significantly enhanced 3D modeling and design. Trapcode Suite 11 also in
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 Avid listens to their customers.
A few years ago Avid did something unprecedented in our industry that many editors may have forgotten about. They took their show on the road. It wasn't actually a road show as much as it was a chance for their top management to visit with post-houses, professional editors, indie film makers and user groups. They asked what Avid needed to fix and when they asked for honest feedback, they sure got it! What did Avid do with this information? They used
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