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Jan
31
by: 
1/31/2012 11:20 AM
7toX for Final Cut Pro brings your Final Cut Pro 7 projects forward to Final Cut Pro X so you can use Apple’s powerful new professional editing tools to update or finish your older projects. The lightweight application is simple to use, with drag-and-drop support and progress information. 7toX translates important metadata from your Final Cut Pro 7 Project — including bins, clips and sequences — to a new Event in Final Cut Pro X (version 10.0.3) with the highest fidelity of any translation appli Read More
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Jan
31
by: 
1/31/2012 10:47 AM
The June 2011 release of Apple’s new Final Cut Pro X set off a firestorm that reverberated across the globe—at least in video circles. The hotly anticipated new version of Apple's flagship video software was unexpectedly accompanied by the immediate removal of the previous version—Final Cut Pro 7—along with the company's Final Cut Server and Final Cut Express apps, from retail distribution. That alone had longtime users jumping ship from the only nonlinear video editor many of them had ever used Read More
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Jan
30
by: 
1/30/2012 12:30 PM
Avid made the jump to 64-bit in November with its mainstream Media Composer 6, Symphony 6 and NewsCutter 10 software. This highly anticipated release includes 10 cornerstone features: 64-bit code, Open IO, ProRes integration (Mac only), Avid Marketplace, AMA support for AVCHD, a new DNxHD 444 codec, expanded stereo 3D tools, 5.1/7.1 surround mixing, Avid Artist Color control surface support and a modernized user interface. Avid has made significant architectural changes to the product without al Read More
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Jan
9
by: 
1/09/2012 1:02 PM
John DeMaio is a Producer, Director, DP and Editor working out of Orlando, Florida. He has been a production professional since 1996 and has a vast knowledge of all things production and post.

When John first heard the news about Media Composer 6, he was genuinely excited. It has been a long time since an NLE has given him a reason to look forward to its release. After the release of FCP X, he realized (along with everyone else in the professional film and video world) that he would have to st Read More

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Dec
9
by: 
12/09/2011 9:23 AM
Following last months's introduction of Media Composer 6, NewsCutter 10 and Symphony 6, journalists and beta users are buzzing about new features, including the new 64-bit architecture, UI, Avid Open I/O, Avid Marketplace, among others. Read more about this highly-anticipated, major software release as reported in Creative COW , POST Magazine, StudioDaily, The Hollywood Reporter, Art of the Guillotine , ProVideoCoalition and Digitalcontentproducer.com Read More
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Nov
30
by: 
11/30/2011 1:07 PM
Many of us have been editing with FCP for a few years now and were exited when Apple finally decided to re-write FCP from the ground up finally giving us a 64bit architecture, FCP only works on the Apple Mac so if you are intrenched as most of us are in the Mac platform the alternatives are AVID and Adobe’s Premiere Pro. Sadly, Final Cut Pro has been haemorrhaging professional customers to AVID and Adobe since the introduction of FCP-10. Walter Murch reckons he has finally reached the end of Read More
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Nov
3
by: 
11/03/2011 12:39 PM
Since Apple introduced FCP X and followed up with 10.1, the masses who didn’t jump to Adobe’s Premiere Pro have been eagerly awaiting the next iteration of Avid Media Composer. Well wait no more. It’s here, it’s 64-bit, offers a familiar but rejuvenated UI and it will work with all the Media Composer projects you have ever created. There are also updated stereo tools, two more formats supported by AMA, and more openness thanks to a new SDK. There is also a software version of Symphony and low Read More
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Oct
31
by: 
10/31/2011 9:24 AM
So I did it, you guys. I downloaded the free trial of Final Cut Pro X. You may remember the outrage when Apple completely remade its highly popular Final Cut Pro software, pissing off its very vocal professional userbase. So I was a little ambivalent about it. Read More
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Oct
27
by: 
10/27/2011 1:04 PM
Over the past year the hard drive producers have been hit by a one-two punch that has them scrambling to find ways to produce enough hard drives to satisfy demand. Hard drives prices are expected to jump up by 20% or more over the next week, with no end in sight.

Back in March the Japanese earthquake and Tsunami created massive supply chain issues.

Then this October another natural disaster struck Asia. Thailand has been hit by massive flooding. Thailand as a country is the second-la Read More

Oct
5
by: 
10/05/2011 9:53 AM
Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal. It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be! I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance. I was methodical in setting up my system and in trying to create real-world tests that would e Read More
Sept
30
by: 
9/30/2011 3:17 PM
Step up to the toolset the pros use, Adobe® Premiere® Pro, part of Adobe Creative Suite® 5.5 Production Premium software. Get seamless integration with Adobe Photoshop® and After Effects®, and edit almost anything thanks to broad native tapeless and DSLR camera support.

Adobe SWITCHer Promotion Extended! SAVE 50% OFF NOW THROUGH 10/31/11

MAKE THE SWITCH! SWITCH FROM APPLE OR AVID TO ADOBE® CREATIVE SUITE 5.5 PRODUCTION PREMIUM OR ADOBE PREMIERE PRO CS5.5 Read More

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Sept
21
by: 
9/21/2011 1:52 PM
Today was the day that many of us who’ve been following the Final Cut Pro X saga have been waiting for. An update hit the Mac App Store this morning that took FCPX to version 10.0.1. That update is small in number (more on that in a bit) but rather big in features as there’s quite a lot that Apple has stuck into this first update to FCPX. Chief among those things is XML support that introduces a new FCPX specific flavor of XML. Second would be Roles, a new way to tag and label clips that looks t Read More
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Sept
21
by: 
9/21/2011 11:16 AM
Being a Nikon shooter in a multimedia world has some disadvantages. In 2008, Nikon launched the D90, which was the first DSLR with the ability to shoot video as well as stills. The camera was rife with limitations. Without an audio mic jack, you could not use an external microphone to gather quality sound. The Motion JPEG codec the D90 recorded in was a nightmare for Final Cut Pro to deal with. My newspaper bought two of these cameras on release. I played around with one, shrugged my shoulders, Read More
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Sept
20
by: 
9/20/2011 12:08 PM
ATTENTION Apple Final Cut Editors: This Is Your Last Chance to "Crossgrade" to Avid Media Composer 5.5 for only $995 Expires 9/30/11

Not getting what you need to succeed? Are you a former Avid user who switched? We want to help. If you've got Final Cut Pro, you've only got 10 days left to get Media Composer for just $995, which includes free online training, before the crossgrade price goes up to $1,495 on October 1st. Read More

Sept
11
by: 
9/11/2011 7:08 PM
At the urging of a friend, Walter got back to work on these Transitioning videos as he is now jumping into the Adobe Premiere Pro application. As Walter noted in his blogs, for the Final Cut Pro editor migrating over to Adobe Premiere Pro CS 5.5, the transition really could not be much easier. I often refer to PPro as “Final Cut Pro 8? because it feels like the natural progression from FCP 7. But there are a few quirks within the application that will drive you absolutely bonkers. So befor Read More
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