 If you watched the Super Bowl just a couple of weeks ago then you probably say the Old Spice The Man Your Man Could Smell Like spot. If you didn’t see it it’s embeded above. IMHO it was one of the most clever ads of the night. It looked practical like it was done in camera with the exception of a couple of elements that had to have been cgi. The creators of the spot were recently interviewed by Leo Laporte on TWIT where they discussed the creation of the stop. It’s very clever how they pulled it
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 "The Matrox MAX technology has revolutionized our workflow. Our camera crews typically would record to tape or FireStore drives using our Canon HV20/HV40, Sony PMW-EX1, and Panasonic HPX500 camcorders. They would then ship the tapes or drives back to our facility where staff would transfer the footage to Final Cut Server. It would take us a day just to see it, then another three or four hours to add all the metadata so the editors could get to work. Once the editing was done we would output from
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 Last week, Adobe invited a variety of well-known people in the industry to come get a closer look at what they’ve been working on, and to provide feedback on their direction. To Adobe’s credit, this was no “preaching to the choir” session; many of those invited were FCP and Avid editors, and several current users gave Adobe personnel an earful both publicly and privately. It was also made clear to us that no specific product versions or release dates were being discussed, and that we couldn’t re
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 Attention Fusion still/video shooters: The honeymoon with so-called "bokeh art" is over. The harsh facts have been revealed. Working with the new generation of HD video-capable still cameras is just plain hard—many times it's frustrating beyond belief for the videographer wanting to take advantage of the buzz and technological edge. These "first born" supertechie cameras are just a year old and haven't grown up enough to let you in on their secrets.
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 With the economy in the dumps, you would think that companies would be raising the price of software to help offset revenue losses. Not Apple. They have LOWERED the price of Final Cut Studio 3 to a staggering $999 for the full version and $299 for the upgrade. Remember, users of Final Cut Pro, all the way back to version one can upgrade to Final Cut Studio for $299. That's awesome and really unbelievable. My hat is off to Apple for this very aggressive move to get the product in more users hands
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 Should you upgrade to Final Cut Pro 7, or buy new (found in the third version of Final Cut Studio)? A resounding yes! There are plenty of great new features that make it worthwhile to upgrade, and I highly recommend you do it. Plus, the price on FCS has dropped to $999 (USD) and upgrade pricing has dropped to $299. Besides, with 50% of the NLE (non-linear editor) software market, according to the SCRI (http://www.scri.com/), it's a great time to upgrade or jump onboard!
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 This will probably go down as one of our most successful NAB shows ever! We've picked up several new lines, the most significant one I can tell you about is AJA, but we will have more exciting news to share with you as the spring heads into summer. We also saw the launch of a new product line-up form Matrox, giving them affordable HD I/O devices at every price/ user level. Sony announced a new version of Vegas Pro (version 9), but the even bigger news was Vegas getting more attention and support
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 Welcome back to our presentation of how HP’s new Intel Nehalem-based workstations compare to older workstations when rendering from Adobe Creative Suite 4 (CS4). Briefly, in the last installment, I detailed the tests that I performed, and discussed the results for DV and HDV source materials. This time out, I present the results for DVCPRO HD, AVCHD, and Red and share how the Z400 and Z800 performed with Hyper-threaded Technology (HTT) enabled and disabled.
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 New Intel Core i7 processor makes 64 bit computing a reality!
We knew this day would come. We've been waiting for more then two years to break free from our 32-bit shackles and finally embrace the 64-bit future. We have seen the future, and we have built a machine to take full advantage of it. Videoguys DIY7 is simply the most cost effective platform for video editing we’ve ever put together.
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 Last Tuesday Apple announced new Mac Pro models based on Intel’s Nehalem architecture (at long last!). We got some things we’d been hoping for (Nehalem architecture, improved memory handing, MUCH faster GPUs, cleaner internal layout), and not some others some of us had been hoping for (Blu-ray burners, 10GigE networking, cookie dispenser). Read on for Mike’s breakdown of all the BTO options, what they mean, what they cost, and what Mike recommends in a new Mac Pro.
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 CS4: it's about time...saving time, that is. As a video professional, that's more important to me than just "bells and whistles". Clearly CS4 delivers quite a bit of both, but I'll focus on the saving time category, and those upgrades and enhancements that I'm finding the most useful (so far).
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 I’m always a bit wary about perennial NLE software upgrades. Some revisions reflect a major change, such as Adobe’s jump from Premiere 6.5 to Premiere Pro a few years back. Other upgrades offer a couple of tweaks with an extra bell or whistle that make you wonder if they are worth the money or the hassle.
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MediaCollege.com is a free educational and resource website for all forms of electronic media. Topics include video & television production, audio work, photography, graphics, web design and more.
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While not officially at the NAB show, Avid had a very big presence. I was fortunate enough to attend their dealer meeting on Saturday and their user event Sunday night. They also had a user event Monday night and hands on demos at the Hard Rock during the
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DAV's TechTable by David K Helmly What’s New ? With Premiere Pro CS3 and the 3.2.0 update, you can now natively Ingest, and Edit Sony’s XDCAM (DVCAM), XDCAM HD, and XDCAM EX format. Just as you would expect from Adobe and the Premiere Pro
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