 Video is, at heart, a highly artificial art form. Sure, a finished video looks natural, perhaps flowing so smoothly that even an experienced video creator finds him or herself starting to believe that the events on screen must have happened exactly as presented. But we all know that's not the case. It takes a million cuts and edits, so small and so quick that a viewer barely even notices them, to turn raw footage into the slick product you show to an audience. These articles will help give you t
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 Now, Avid being Avid, the situation on Media Composer hasn’t been so easy. It was kind of driving me crazy as I spent much of the past year cutting on Avid again after a long time doing FCP job after FCP job. Every few weeks I’d troll the internet again looking for a way to do this; I’d re-read the Avid manuals and stare at all the menu options again and again to see what I’d missed. Media Composer 5.5 supports a few control surfaces – the Command | 8 , Euphonix Artist series, another Digidesign
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 “We are a band and enjoy playing, so I wouldn’t
want the technology to slow us down or get in
the way of our creativity. That’s what I love about
the EDIUS system. It’s easy to use and allows me
to work very fast. Then I can get back to playing
music.”
Davide Stefanini, Guitarist & Video Editor
Comfortably Numb
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 We think we are right in the middle of a revolution in media. This exclusive article from Robert Buller asks is history repeating itself? Essential reading for anybody who works in the media, thought provoking stuff indeed.
In 1440, Johannes Gutenberg invented a printing press process that, with refinements and increased mechanisation, remained the principal means of printing today. The inventor's method of printing using movable type, including the use of metal molds and alloys, a special p
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 Why should YOU upgrade your video editing system
and what is the best upgrade for you?
There are several reasons to upgrade your video editing system. Like most technological advances, the video editing systems available today are faster, more stable, easier to use, and capable of higher-quality then some of those made as recently as six-months ago!
Do you want to take advantage of the increased speed and productivity of today's 64-bit systems with more layers of video, realtime tra
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 Jeremiah is not much of a still photographer; his passion is in motion pictures, not stills. So a couple of years ago he saw Vincent Laforet's "Reverie" he knew that he would have to learn to shoot with a DSLR. He has found the process to be both fun and frustrating, expensive in some areas (priced a matte box lately?) and ridiculously cheap in others (reusable SDHC versus a case of tape).
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 For more than 50 years, The Second City has been delighting audiences with irreverent sketch comedy and improv performances. Today, the company is extending its off-the-cuff hilarity to new audiences through its corporate services arm, Second City Communications.
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 Vegas Pro 11 is a welcome upgrade to this classic professional editing tool.
Some software upgrades are about flashy new interfaces and sexy new features, and others have more to do with supercharging the engine under the hood in order to boost the overall performance. This past year, video editing tools have been working on the flashy side with support for working with 3D video, but the real focus has continued to be on the machinery - taking advantage of today's 64-bit architectures to work
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 Nope, that’s a long way from a Mac. That’s a brand new Dell Precision workstation featuring an nVidia Quadro card. Walter will post the full details on the workstation once he gets it out of the box and set up which will happen later this weekend.
If you’ve been following along in his blogs you know Biscardi Creative is transitioning over to an Adobe / Avid workflow from 11 years of running Final Cut Pro and cross platform compatibility is one of the reasons for the change.
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 New Multi-Format, Camera-Mountable DVR Delivers Pristine Video Quality and Streamlines Production Workflows by Eliminating Time-Consuming Transcoding
Fast Forward Video (FFV) will unveil the sideKick HD, a multi-format, straight-to-edit, camera-mountable digital video recorder (DVR) that raises the bar for image quality when paired with today's state-of-the-art camcorders
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 Intel is working to boost data transfer speeds with a faster pipe on Thunderbolt, a high-speed connector technology that link computers with peripherals, the company said on Thursday.
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 Sorenson Squeeze 8 Pro Provides the Industry’s Highest Quality, Greatest Control and Most Effective Workflow for Video Professionals
Newest Version of the Industry’s Leading Encoding and Transcoding Engine Empowers Video Professionals with Seamless Input and Output Capability with All Leading Formats, Including Avid DNxHD and Apple ProRes
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 Kirk Arnold, Avid Executive Vice President/COO, talks about Avid's openness, the professional market, and the hunger for high quality content.
When it comes to business strategy, you have to have a lot of insight and a little bit of luck. When Gary [Greenfield, CEO/president] and I arrived at Avid four years ago, we immersed ourselves in where our customers' businesses were going and how we could support them. It became pretty clear early on in our evaluations that the need to support an ope
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 In a review of FCP X’s multicam feature (new to 10.0.3) Scott Simmons claims:
It’s far and away the easiest and most powerful way to setup and manipulate all the angles when prepping for the edit.
Philip completely agree with Scott. Before the release of multicam in FCP X, Philip joked that Apple needed to make it “idiot proof”,
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 Many experienced editors look at the interface design of Final Cut Pro X and seemingly freak out at the radical change in front of them. The truth is that if you dig a bit deeper, many of the underlying concepts aren’t that different from Media Composer, Premiere Pro or FCP “legacy” after all. Different nomenclature and a modified way of working, but still built upon familiar foundations – IF you look for them.
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