 Last year was a good one for Adobe. Long time rival Apple and its Final Cut Pro video editing software program arguably left the professional video editing market when they announced Final Cut X at NAB. Well it wasn’t technically at NAB but it was during NAB and in Las Vegas a short monorail ride away from the Las Vegas Convention Centre.
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 With decent basic tools built right into Windows 7, you don't have to look too far to perform casual video editing if you're bound to a PC. But if you work in media or Web-site production, or are the serious go-to person for your entire brood's vacation and event videos, a stiffer solution is in order. Midrange consumer-grade video-editing packages will work for many, but pro-grade programs like Adobe Premiere and Sony Vegas Pro are all that will do for folks for whom time spent processing frame
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 Convergent Design announced a dramatic price reduction for the award winning nanoFlash video recorder. The price of nanoFlashes has been reduced to $1,995 MSRP, $1,895 Street Price. These prices reflect a $1,000 reduction (US). Similar price reductions are in effect around the world, but due to customs, taxes and shipping the amounts may vary slightly.
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 It's hard to talk about software in 2012 without mentioning "the cloud". You've seen the ads from sofware vendors asking what your cloud strategy is? With all this hype, it's worth taking a look at the state of cloud video editing and the promise it could hold for Professional Video Editors.
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 Sorenson has launched Squeeze 8 Pro, the new version can now output ProRes files directly from within Avid. Codec specific add-ons available for existing customers.
We have always said that they key to making money in broadcasting & video production is the ability to reversion or reuse media. With the NLE wars only getting hotter in the run up to NAB, Sorenson's new version of Squeeze might be another tool in becoming platform & timeline independent
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 I'm currently working on a feature film that will be my last Final Cut Pro 7 project. I'd just finished implementing a custom solution to automatically log and sort clips as they are brought in, when it suddenly occurred to me that a lot of what I was doing would not be possible in the future with a competing NLE (at least not on the Mac; Sony Vegas has great scripting capabilities).
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 Buy Adobe Creative Suite 5.5 Production Premium® at Today's Low Prices & Get CS6 at No Additional Cost!
BUY NOW AND SAVE UP TO $1,000! Attention Adobe Editors! Now is the time to make sure all of your existing software is up to date. Buy now to take advantage of significant savings and get upgraded to the new Adobe CS6 at no additional cost!
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 As Creative COW's associate editor, Debra Kaufman, is preparing to embark upon her 23rd visit to NAB Show, she shares some great advice for making your own trek a little easier.
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 Today I had the opportunity to meet with Crucial and learn about their new Adrenaline product. I am very intrigued by this concept. I see it as being a potential homerun for video editors. Professional NLE apps like Avid Media Composer and Adobe Premiere take a while to open up. The more plug-ins. pre-sets and fonts you use, the longer it takes the host app to initially open. Talk to someone who uses Photoshop all the time and has tons of fonts, and they'll tell you the same thing. Creative fol
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 Avid Nitris DX Hardware and Avid Symphony 6 Software
Now Available at Videoguys.com
Avid Nitris DX
High-performance, dual link, customizable HD I/O and monitoring solution
If you edit high-profile films, TV shows, or commercials for a living, you need a system that gives you the speed, flexibility, and confidence to take on anything. Customize and pair Nitris DX with Media Composer, Symphony, or NewsCutter, and you get the best I/O interface for working with HD, Panasonic AVC-Intra, RGB
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 It's hard to believe that the winter is almost over and spring is around the corner! Over the past few weeks we've sent out a couple of Spotlight emails. Our 5% off coupon SOFT5 is active through 3/19/12 and you can use it for any purchase!
Check out the latest news, articles and guides on Videoguys.com!!
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 “We are a band and enjoy playing, so I wouldn’t
want the technology to slow us down or get in
the way of our creativity. That’s what I love about
the EDIUS system. It’s easy to use and allows me
to work very fast. Then I can get back to playing
music.”
Davide Stefanini, Guitarist & Video Editor
Comfortably Numb
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 If you work with video, chances are that Sorenson Squeeze is one of your go-to items for compression and, as the hardware improves, it makes sense that the software moves forward with it. Sorenson Squeeze 8 brings performance without limiting you to making videos anchored to a desk. Getting your show on the road is what Squeeze 8 brings, because you can save your videos (with a high level of quality) to almost any device in a huge range of formats. Mobile quality must meet the demands of end-use
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 Let's face it; there's nothing very sexy about rendering your video and audio projects. Everyone hates the render step, but everyone also recognizes that they can't get far with delivering their project without out it. So, like it or not, there has to be a render step. That's the unfortunate news. The good news is that the new Render As dialog box in Vegas Pro 11 makes the process a bit more pleasant than it was in earlier versions of the application. The new dialog box offers several improvemen
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 Why should YOU upgrade your video editing system
and what is the best upgrade for you?
There are several reasons to upgrade your video editing system. Like most technological advances, the video editing systems available today are faster, more stable, easier to use, and capable of higher-quality then some of those made as recently as six-months ago!
Do you want to take advantage of the increased speed and productivity of today's 64-bit systems with more layers of video, realtime tra
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