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Nov
3
by: 
11/03/2011 2:10 PM
Key Features Include Native RED Epic and AVCHD Support, ProRes Encode/Decode, and 4:4:4 DNxHD

Avid announced a new "Media Composer family" today, with a fresh 64-bit code base underlying Media Composer 6, Symphony 6, and NewsCutter 10. Key features in this update include an expansion of Avid's AMA, which now supports native AVCHD, native RED Epic, ProRes encode and decode, and a new DNxHD 4:4:4 codec. Support for Avid's Artist Color hardware interface has been beefed up, and Pro Tools roundt Read More

Oct
31
by: 
10/31/2011 9:32 AM
In general, the settings of a sequence should match those of the primary footage type in the sequence. Though Premiere Pro can mix footage of various types in a sequence and compensate for differences in characteristics, performance and quality are maximized when such conversions are avoided.

Creating a sequence that matches the characteristics of your footage can make playback smoother and images sharper. This video shows you how to do it. Read More

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Oct
28
by: 
10/28/2011 4:08 PM
Discover what has professional editors talking and find out how to edit like you’ve never been able to before. Join Avid for an exclusive webcast —Thursday, November 3, 2011 at 1 pm ET (10 am PT).

Check out the IBC2011: Technology Preview Avid Media Composer 6 video below for some more cool info Read More

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Oct
25
by: 
10/25/2011 1:59 PM
Hurry! Time is running out and so are supplies.

Crossgrade from your exisiting NLE software at these discounted prices now thru 10/31!

Fantastic deals when you crossgrade to Adobe Production Premium & Premiere Pro, Avid Media Composer, Sony Vegas Pro and Grass Valley Edius!! Save even more when you bundle you crossgrade with I/O hardware, storage, Blu-ray and more!! Read More

Oct
21
by: 
10/21/2011 9:32 AM
Award-Winning NLE Software Provides Comprehensive GPU Acceleration, NVIDIA 3D Vision Support and New Titling Technology

Sony Creative Software, a leading global provider of professional editing and authoring applications, today announced the latest upgrade to its Vegas™ editing technology. Vegas Pro 11 adds significant performance improvements to the award-winning NLE, courtesy of OpenCL™ and highly optimized GPU hardware acceleration for video processing and rendering. Vegas Pro 11 is the Read More

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Oct
20
by: 
10/20/2011 9:00 AM
On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. Below is the original blog post, with new FCPX information added to reflect the latest information.

We first published our Options for Final Cut Pro owners back on June 6th. Two weeks before FCPX was released. We had high hopes for FCPX, based on the Sneak Peak at NAB, but as time wore on, and we heard Read More

Oct
10
by: 
10/10/2011 8:03 PM
Award-winning director and storyteller Vincent Laforet switches to Adobe Premiere Pro CS5.5 to free time for creativity

“Adobe Premiere Pro CS5.5 is helping me become a more effective director, because I can see what I have shot-wise on the spot and make better creative decisions from there.” Vincent Laforet Photographer, storyteller, director Read More

Oct
10
by: 
10/10/2011 2:40 PM
When most of us started as editors, we likely substituted cheesy video effects for content and creativity. Some of us may have even chosen our NLE based on the number of included video effects. As we mature as editors (and shooters), we come to realize that effects need to be used ever so sparingly-such as when adding salt to any dish. That's why I'm always hesitant to gush over any effects package: As many as I have installed, tried, uninstalled, or kept, I invariably wind up using only a few o Read More
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Oct
5
by: 
10/05/2011 1:36 PM
While everyone has seen the complex animated 3D title sequences and lower thirds for popular sports shows, chances are that few outside the world of pro video are familiar with the software that is used to create them. One of the leading applications in this area is Red, from BorisFX. Read More
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Oct
5
by: 
10/05/2011 12:21 PM
Apply the power of Adobe creative tools to projects from other NLEs Bring the creative benefits of Adobe tools to your entire production project, exploring new possibilities with Adobe® After Effects® and other Adobe software. As you work in Adobe Premiere® Pro, you can collaborate more efficiently with colleagues by importing and exporting Final Cut Pro and Avid projects. Read More
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Oct
4
by: 
10/04/2011 2:34 PM
Premiere Pro in Adobe CS 5 was a watershed release. The program was written from the ground up in 64-bit environment that is fully exploited on the Mac OS X and the very stable Windows 7 system. The kind of hiccups running Premiere in a 32-bit funky Windows XP operating system are mostly banished. Refinements to this aspect of the engine in CS5.5 is that the 64-bit addressing of using the CPU cores has been further optimized improving overall stability when editing projects with large files, i.e Read More
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Sept
30
by: 
9/30/2011 3:17 PM
Step up to the toolset the pros use, Adobe® Premiere® Pro, part of Adobe Creative Suite® 5.5 Production Premium software. Get seamless integration with Adobe Photoshop® and After Effects®, and edit almost anything thanks to broad native tapeless and DSLR camera support.

Adobe SWITCHer Promotion Extended! SAVE 50% OFF NOW THROUGH 10/31/11

MAKE THE SWITCH! SWITCH FROM APPLE OR AVID TO ADOBE® CREATIVE SUITE 5.5 PRODUCTION PREMIUM OR ADOBE PREMIERE PRO CS5.5 Read More

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Sept
30
by: 
9/30/2011 11:39 AM
Syfy, formerly known as the Sci-Fi Channel, is an American cable channel featuring science fiction, fantasy, horror, supernatural, paranormal, and reality programming. Syfy is part of NBCUniversal, a subsidiary of Comcast and General Electric. Read More
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Sept
28
by: 
9/28/2011 12:18 PM
You can view the official press release here and read a nice explanation of the acquisition here. As history repeats itself and Adobe snaps up a $20K+ color grading app just like Apple did when they acquired Silicon Color, distributors of Final Touch, I am here to officially pronounce Final Cut Studio dead. Maybe you were hanging on with Apple’s recent move to put copies of FCS 3 back on the shelves but I’ve got a 500 dollar door stop, err, copy of Shake that serves as a reminder of Apple’s re Read More
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Sept
22
by: 
9/22/2011 10:30 AM
MAKE THE SWITCH TO ADOBE® CREATIVE SUITE® 5.5 PRODUCTION PREMIUM® WITH THIS EXCITING NEW SOUNDTRACK CREATION BUNDLE FROM SMARTSOUND AND SAVE 50% OFF EACH! PLUS FREE MAGIC BULLET QUICKLOOKS NOW THROUGH 9/30/11

Start Your Soundtrack Right From Adobe Premiere Pro CS5.5 or CS5.0 When you install SmartSound’s plug-in for Adobe Premiere Pro CS5.5 / 5.0 you can quickly access a soundtrack that is customized to your needs. Read More

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