Final Cut Pro users turning to Avid Media Composer for the most trusted professional video editing system in the media and entertainment industry

Due to the tremendous response from the professional editing community for its current Final Cut Pro Crossgrade promotion, Avid®  today announced that beginning October 1, 2011, it will offer a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase the industry’s leading professional editing solution, Media Composer®, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than ever before to Mac OS native customers.  Avid’s current limited-time crossgrade promotion, at $995 USD, ends September 30, 2011.

“We’ve heard from many Final Cut Pro users as they are evaluating professional-level editing systems, and they’re concluding that the best choice is Media Composer. By introducing this ongoing crossgrade offer, Mac OS users have access to the most established, powerful and versatile editing solution in the market today,” said Chris Gahagan, senior vice president of products and solutions for Avid. “We strive to be the most responsive to our customers’ needs and will continue to deliver the solutions that offer them the choice, flexibility and capabilities to support their demanding production requirements.”

Media Composer software—which is designed and built for Mac OS and Windows operating systems—is the most trusted professional video editing system in the media and entertainment industry. Recent enhancements to Media Composer software that provide editors with the speed, ease, and access they need to tell great stories include: support for third-party video interfaces from AJA and Matrox, expanded native format support with AMA, and Avid PhraseFind powered by Nexidia and ScriptSync® products—unique, time-saving features that dramatically accelerate the editing of scripted and unscripted material. Moreover, Media Composer software offers real-time mix and match, integration into industrial-strength professional workflows, and interoperability with Pro Tools® software, Symphony®, and Avid DS, as well as popular finishing systems. For more information about Media Composer, please visit www.avid.com/mc

Offer Pricing and Availability

The new Avid Crossgrade offer for Final Cut Pro will be available October 1, 2011. Final Cut Pro (excluding Final Cut Pro X) users will be able to purchase Media Composer with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for $1499 USD.