 Crossgrade price will increase to $1,495 as soon as we sell-out! $995 Only While Supplies Last!!
Avid Media Composer 5.5 "Crossgrade" Bundles
for Apple Final Cut Editors are Still Available at Videoguys.com
Your choice Avid Media Composer 5.5 Crossgrade with either Matrox MXO2 Mini or Glyph GTO62E 4TB for just $1,495!!
Are you ready to upgrade your Mac? If you're a Final Cut Pro editor in need of a new editing program. or a former Avid editor who made the switch to Final Cut and w
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 On 9/20/11 Apple released their first update to FCPX 10.0.1. While it shows some progress, it doesn't address the main issues and reasons so many Pros have left Apple for Adobe and/or Avid. Below is the original blog post, with new FCPX information added to reflect the latest information.
We first published our Options for Final Cut Pro owners back on June 6th. Two weeks before FCPX was released. We had high hopes for FCPX, based on the Sneak Peak at NAB, but as time wore on, and we heard
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 Award-winning director and storyteller Vincent Laforet switches to Adobe Premiere Pro CS5.5 to free time for creativity “Adobe Premiere Pro CS5.5 is helping me become a more effective director, because I can see what I have shot-wise on the spot and make better creative decisions from there.”
Vincent Laforet
Photographer, storyteller, director
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 When most of us started as editors, we likely substituted cheesy video effects for content and creativity. Some of us may have even chosen our NLE based on the number of included video effects. As we mature as editors (and shooters), we come to realize that effects need to be used ever so sparingly-such as when adding salt to any dish. That's why I'm always hesitant to gush over any effects package: As many as I have installed, tried, uninstalled, or kept, I invariably wind up using only a few o
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 While everyone has seen the complex animated 3D title sequences and lower thirds for popular sports shows, chances are that few outside the world of pro video are familiar with the software that is used to create them. One of the leading applications in this area is Red, from BorisFX.
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 Apply the power of Adobe creative tools to projects from other NLEs
Bring the creative benefits of Adobe tools to your entire production project, exploring new possibilities with Adobe® After Effects® and other Adobe software. As you work in Adobe Premiere® Pro, you can collaborate more efficiently with colleagues by importing and exporting Final Cut Pro and Avid projects.
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 Premiere Pro in Adobe CS 5 was a watershed release. The program was written from the ground up in 64-bit environment that is fully exploited on the Mac OS X and the very stable Windows 7 system. The kind of hiccups running Premiere in a 32-bit funky Windows XP operating system are mostly banished. Refinements to this aspect of the engine in CS5.5 is that the 64-bit addressing of using the CPU cores has been further optimized improving overall stability when editing projects with large files, i.e
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 Step up to the toolset the pros use, Adobe® Premiere® Pro, part of Adobe Creative Suite® 5.5 Production Premium software. Get seamless integration with Adobe Photoshop® and After Effects®, and edit almost anything thanks to broad native tapeless and DSLR camera support.
Adobe SWITCHer Promotion Extended!
SAVE 50% OFF NOW THROUGH 10/31/11
MAKE THE SWITCH! SWITCH FROM APPLE OR AVID TO ADOBE® CREATIVE SUITE 5.5 PRODUCTION PREMIUM OR ADOBE PREMIERE PRO CS5.5
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 Syfy, formerly known as the Sci-Fi Channel, is an American cable channel featuring science fiction, fantasy, horror, supernatural, paranormal, and reality programming. Syfy is part of NBCUniversal, a subsidiary of Comcast and General Electric.
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 You can view the official press release here and read a nice explanation of the acquisition here. As history repeats itself and Adobe snaps up a $20K+ color grading app just like Apple did when they acquired Silicon Color, distributors of Final Touch, I am here to officially pronounce Final Cut Studio dead. Maybe you were hanging on with Apple’s recent move to put copies of FCS 3 back on the shelves but I’ve got a 500 dollar door stop, err, copy of Shake that serves as a reminder of Apple’s re
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 MAKE THE SWITCH TO ADOBE® CREATIVE SUITE® 5.5 PRODUCTION PREMIUM®
WITH THIS EXCITING NEW SOUNDTRACK CREATION BUNDLE FROM SMARTSOUND
AND SAVE 50% OFF EACH! PLUS FREE MAGIC BULLET QUICKLOOKS NOW THROUGH 9/30/11
Start Your Soundtrack Right From Adobe Premiere Pro CS5.5 or CS5.0
When you install SmartSound’s plug-in for Adobe Premiere Pro CS5.5 / 5.0 you can quickly access a soundtrack that is customized to your needs.
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 Boris FX, the leading developer of integrated VFX and workflow technology for video and film, today announced that Boris RED Version 5 is now available for Grass Valley EDIUS 6. Boris RED is a plug-in application for transitions, professional text, and advanced composites inside of EDIUS and other leading video editing software applications. An indispensable tool for post-production and broadcast professionals, RED offers a wide range of features right on the EDIUS timeline and adds a standalone
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 The craft of video/film/whatever you want to call it is a skill. The operation of a non-linear editing system is one thing but what about the craft? How do you learn what makes a good edit and what doesn't? I don't know if I have the answers but I've cut many projects, with about 65-70% destined for broadcast.
To me the craft of editing is not only knowing which buttons and knobs to push, tweak, click (which is a part of it, for sure) it's also knowing how to make the images 'sing' (what t
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 I've been tracking the EDIUS nonlinear editing software ever since it was introduced by Canopus Corp. more than a decade ago, boasting some of the most advanced codecs then available. After being acquired by Grass Valley in 2005, the capabilities of EDIUS have increased exponentially. Today it seems ready to be considered a viable contender in the accelerating NLE competition for broadcast and high-end post.
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 ATTENTION Apple Final Cut Editors:
This Is Your Last Chance to "Crossgrade" to Avid Media Composer 5.5 for only $995 Expires 9/30/11
Not getting what you need to succeed? Are you a former Avid user who switched? We want to help. If you've got Final Cut Pro, you've only got 10 days left to get Media Composer for just $995, which includes free online training, before the crossgrade price goes up to $1,495 on October 1st.
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