 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
Order Now! Supplies Limited
and they'll sell fast!
$1,495.00
Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 The high-performance video RAID5 you need for today’s modern Mac-based video editing systems
As many ProVideo Coalition readers may recall, I have written about disk arrays from PROMISE before, although the last time it was primarily to be used with a computer with an eSATA port. Now that all Mac computers (except for the MacPro tower) use a Thunderbolt port, many are looking for a disk array which will have the appropriate connection and that will be at least as fast as what they got previo
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 Apple updated its Final Cut Pro X video editing software this morning with some much-needed improvements. It is a significant update, because Final Cut Pro X version 10.0.3 now appeases to pro editors with two new features, including multi-cam editing that automatically syncs up to 64 angles of video and photos, and broadcast monitoring. The software also advances XML 1.1 support for better plug-in compatibility, and it supports media re-linking while boasting enhanced chroma keying with edge q
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 From the looks of Twitter last night there were a couple of surprises at the Friday evening’s San Francisco Supermeet. First bit of news I saw was that Final Cut Pro User Group (FCPUG) has decided to drop the Final Cut Pro designation from their name to become the Creative Pro User Group. Second was a sneak peek from Adobe about a new application called Prelude.
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 Apple imploding. Adobe ascending. Avid opening up. Who could have seen it coming? Here's Walter's look at what happens when the blinders come off.
Walter Biscardi has been part of Creative COW since before there was a COW, in its prior incarnation. He holds the record for most posts at CreativeCOW.net, coming up on 24,000 of them. His article "FCPX: What Pros Find Missing in Final Cut Pro X" is one of the most popular in the past six months at the COW, with another co-written by Richard Harr
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 XML (eXtensible Markup Language) has become a common method of data interchange between postproduction applications. Standard XML variations are like Romance languages: one version is as different from another as German is from French; thus, translation software is required. Apple's Final Cut Pro X was updated to include XML interchange, but this new version of XML (labeled FCP XML) is completely different from the XML format used in FCP 7. Stretching the language analogy, FCP 7's XML is as diff
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 GRASS VALLEY EDIUS 6 CROSSGRADE/UPGRADE NOW AVAILABLE AT 50% OFF!!!
Plus great Hardware & Software EDIUS 6 including
STORM Mobile, STORM 3G & Plug-ins from Boris, Red Giant & more!
Thanks to this new promotion, which is only available for a limited time, you can upgrade and enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system’s suite of professional tools.
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 We've seen complicated rigs, higher budgets and audience skepticism deflate the hype of new movie-making technology before. What can the past tell us about 3D's future?
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 I’ll admit it – I’m a Mac Guy. And for those that regularly read my blog posts, newsletter articles or have checked out some of my workflow hacks this is isn’t news.
Lately though, I’ve become a lot more open minded.
Like many of my peers, I’m still a little intimidated by FCP X. But I am still planing on becoming proficient with the app because of the novel ways it improved FCP 7. I also think FCP will eventually re-gain some of it’s mindshare so I want to be able to talk knowledgeably ab
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 Peripherals that use Thunderbolt, the high-speed interconnect developed by Intel and heartily embraced by Apple, have taken their sweet time coming to market. The options so far include a high-end professional RAID from Promise, an expensive portable RAID from LaCie, a pricey display from Apple, and a $50 cable necessary to connect them all. However, a number of companies in attendance at CES had some interesting products to show us, most of which will hit the market this year. Though Apple laun
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 “I know how to edit in Avid Media Composer, Apple Final Cut Pro,
and Adobe Premier, but the Grass Valley EDIUS software tops
these systems with features like real-time editing and the ability
to seamlessly interact with other professional industry-standard
applications, such as After Effects and Digidesign Pro Tools.”
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 The Roland VR-3 is a fully integrated audio mixer, video switcher for live production and web streaming. This unique product combines the power of Roland’s audio and video technology into one unit and expands the growing lineup of AV Mixers and streaming-ready solutions from Roland.
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 If you are a media production professional, you’ll want to take a good look at the HP Z800 workstation. When paired with a NVIDIA Quadro GPU accelerated video card we’re talking about a system that achieves an outstanding level of performance. Whether you are an editor of motion pictures, a compositor, visual effects artist or create high-end 3D animation, the HP Z800 workstation has a design that’s ideal for the special needs of production and post-production professionals who are searching for
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 MOTU, Inc. introduced the HDX-SDI with Thunderbolt™ technology, a professional video interface that turns a Thunderbolt technology enabled Mac or PC into a powerful HD/SD video production workstation equipped with all the video and audio I/O needed for professional capture and monitoring.
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