 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit.
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 It is time to retire the “old” video editing computer that I built for Adobe Premiere Pro CS4 in early 2009. It isn’t that it wasn’t fast enough for my workflow but I got an offer I couldn’t refuse to sell it and have decided that the timing was right for me to build an even faster video editing computer for when Adobe Premiere Pro CS6 is released. I expect Adobe will announce Premiere Pro CS6 and the entire Production Premium CS6 suite at NAB 2012 in April and will release the software in June
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 AJA IoXT
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Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 Today, Apple announced the latest update to Final Cut Pro X. Following its announcement last September that the next major version of the software would include support for multicam editing and broadcast monitoring, this update delivers on that promise.
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 Avid made the jump to 64-bit in November with its mainstream Media Composer 6, Symphony 6 and NewsCutter 10 software. This highly anticipated release includes 10 cornerstone features: 64-bit code, Open IO, ProRes integration (Mac only), Avid Marketplace, AMA support for AVCHD, a new DNxHD 444 codec, expanded stereo 3D tools, 5.1/7.1 surround mixing, Avid Artist Color control surface support and a modernized user interface. Avid has made significant architectural changes to the product without al
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 Two New Sony Blu-Ray Burner Bundles for Beginners & Professional Editors
Perfect for Beginners!
SONY Vegas Movie Studio HD Platinum Blu-Ray Disc Bundle $179
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SONY Vegas Pro 11 Blu-Ray Disc Bundle $599.95! Now inlcudes Over $125 worth of training!
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 GRASS VALLEY EDIUS 6 CROSSGRADE/UPGRADE NOW AVAILABLE AT 50% OFF!!!
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Thanks to this new promotion, which is only available for a limited time, you can upgrade and enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system’s suite of professional tools.
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 Though This 64-bit Version Moves Faster and Looks Different, the Overall Workflow Remains, Comfortably, the Same
The biggest news for editors when Avid began shipping Media Composer 6 last November was the NLE's transformation into a very modern, 64-bit application. Along with that came other great updates, including the support of third-party hardware options (several of which I tested with this review).
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 Recently, there was a lot of online static about Adobe changing its upgrade pricing. There were some conversations, overheard statements, and misinterpretations on what they were going to do. Many thought the only option to upgrade for CS6 was going to be a CS5 customer. I started digging into this a while back and have had a few conversations with folks to get clarification.
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 Thunderbolt is a new, high-speed, dual-protocol I/O technology designed by Intel and introduced by Apple that delivers amazing performance, with ease & simplicity. It makes attaching Thunderbolt enabled storage and I/O cards a breeze. All of the current Apple iMacs, MacBook Pros, MacBook Airs and Mac Minis have Thunderbolt. Today’s iMacs with Thunderbolt no longer have the drawback of limited upgradeability. They are easily expandable and support video capture and output as well as professional
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 First of all we would like to wish a very Happy New Year to all our readers. Secondly we thought it would be a good time for a brief look back at the most popular articles of 2011.
We have had an amazing year, we have had to upgrade our hosting facilities
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 Lowest Prices Ever! Featuring the New Pioneer BDR-206 Blu-ray burner!Blu-ray Disc Bundles Available Now at Videoguys.com
The external MEGA bundle ($149.95) is perfect for MAC & laptop users - and anyone who wants to author Blu-ray Discs without the hassle of installing an internal drive! The Videoguys complete MEGA bundle includes the Pioneer BDR-206BK 12x Blu-ray
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 2011 is drawing to a close and before I start making predictions for 2012, I thought I’d have a look back at 2011 to revisit some of the video industry developments that I thought were the most significant for the segments of the event and corporate video production industry that I work in and cover as a video industry journalist. Now let me be upfront with my biases because they certainly shape my preferences and the perspective in which I see video industry developments.
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