 Back in January news broke that reality television producers Bunim/Murray were switching their post-production facilities from Final Cut Pro to Avid Media Composer. This probably didn’t come as a great shock to anyone who follows post-production as the release of Final Cut Pro X had left many people (especially those in the broadcast world) a bit stunned at its lack of broadcast features. There was a lot written about this subject but I had a few more questions so I spoke with Bunim/Murray’s sen
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 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 A lot has developed in the NLE (non-liner editing) world since FCPX’s release last fall. The program has a number of significant updates inching it closer and closer to being a tool that advanced editors can use.
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 For budget friendly, uber audio, check out the Zoom H2n Audio Recorder.
We're all familiar with the truism that poor video may be forgiven as long as the audio is great, while the best video will suffer if the audio is lousy. Whether short film or feature, Hollywood blockbuster or local independent, the quality of your audio will make or break your production faster than any other single component.
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 As we all know by now Apple released their promised update to Final Cut Pro X that added multicam. It’s only been a week and there’s already a lot of articles and tutorials about how this new feature works. I sat down with it some over the weekend to kick the tires and see how it performed. What follows are some thoughts, notes and observations as I was working with it. I was especially curious as to how it might work for music videos.
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 Heath just got off the phone with Apple’s Richard Townhill, senior director of applications marketing, who took the time to update him on the latest major update to Final Cut Pro X, ver. 10.0.3. Apple is delivering multicam support, broadcast monitoring via third-party cards and boxes (in beta), advanced chroma keying features, XML 1.1, the ability to import layered Photoshop graphics (PSD), and media relinking.
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 Daniel Bérubé posted this recap in teh FCPUG Network Community and Supermeeet group on Linked In.
The 11th Annual San Francisco SuperMeet is now history and it was blast! The San Francisco/Bay Area crowd never fails to support the SuperMeet and each other. Thanks SF. Can’t wait for 2013.
500 people showed up to watch an array of excellent presentations on stage and mingle with each other and with the over 25 companies supporting the SuperMeet Digital Showcase. Lots of short films were sh
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 Apple (Nasdaq: AAPL ) unleashed a storm of anger across the professional video world last summer when it released the replacement for its popular Final Cut Pro editing program. (For examples of the negative reaction, go here.) This article is the first of three that will go over what happened and what it may mean for Apple and its two main rivals in the realm of video editing.
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 This morning Apple announced Final Cut Pro X v10.0.3, an update that should close the gap on key features previously found in FCP7 but still missing in FCPX, notably multicam editing and video out support for broadcast video monitoring, both promised last September. The update went live in the Mac App Store this morning at 8:30 am ET/5:30 am PT. It is free to existing users and remains a $299.99 download for new users.
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 call shenanigans (from the urban dictionary)
v. to declare that another’s words or behavior is full of sh*t, off topic, or passive-aggressively annoying. to call another on their bad or mischievous behavior.
Apple today released updates to their video applications Final Cut Pro X, Motion, and Compressor. The updates for FCPX specifically according to Apple’s App Store contain the following:
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 Avid made the jump to 64-bit in November with its mainstream Media Composer 6, Symphony 6 and NewsCutter 10 software. This highly anticipated release includes 10 cornerstone features: 64-bit code, Open IO, ProRes integration (Mac only), Avid Marketplace, AMA support for AVCHD, a new DNxHD 444 codec, expanded stereo 3D tools, 5.1/7.1 surround mixing, Avid Artist Color control surface support and a modernized user interface. Avid has made significant architectural changes to the product without al
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 This last week was very eye-opening for me in a few ways. It’s not that any of these ideas are new to me; it’s just that I’m looking at them from a different viewpoint. Sometimes, you just take “facts” for granted. Sometimes you have epiphanies but you don’t give them all that much credence. I’m looking at these things anew. I’m “just” realizing the implications of this information and how it will really apply to me in my future and my future career path.
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 Two New Sony Blu-Ray Burner Bundles for Beginners & Professional Editors
Perfect for Beginners!
SONY Vegas Movie Studio HD Platinum Blu-Ray Disc Bundle $179
Everything a Professional Editor Needs!
SONY Vegas Pro 11 Blu-Ray Disc Bundle $599.95! Now inlcudes Over $125 worth of training!
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 Apple imploding. Adobe ascending. Avid opening up. Who could have seen it coming? Here's Walter's look at what happens when the blinders come off.
Walter Biscardi has been part of Creative COW since before there was a COW, in its prior incarnation. He holds the record for most posts at CreativeCOW.net, coming up on 24,000 of them. His article "FCPX: What Pros Find Missing in Final Cut Pro X" is one of the most popular in the past six months at the COW, with another co-written by Richard Harr
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