 Q: Can you tell us about AJA's technology that supports the new Avid products?
A: Avid's release of 6.0 software for Media Composer and Symphony as well as the 10.0 release of NewsCutter introduces a new SDK structure for third party hardware known as Open I/O. Through Open I/O, end users can utilize any of our current IO hardware including KONA 3G, KONA LHi, KONA LHe Plus, Io Express, Io XT and even the legacy KONA 3. This new freedom allows Avid users to move to the most powerful hardwar
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 MOTU, Inc. introduced the HDX-SDI with Thunderbolt™ technology, a professional video interface that turns a Thunderbolt technology enabled Mac or PC into a powerful HD/SD video production workstation equipped with all the video and audio I/O needed for professional capture and monitoring.
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 What PC to build, updated January 2012
A question often asked is what system to build for NLE.
The previous article about this topic dates back to March 2010, so it was due an update because there were so many new developments in the past two years, including CS5.5
Basically you can think along three roads, a budget PC, an economical PC and the warrior PC. Notice that MAC is not mentioned here. There are three reasons for that, one is I'm not qualified to really advise on MAC's
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 Thunderbolt is a new, high-speed, dual-protocol I/O technology designed by Intel and introduced by Apple that delivers amazing performance, with ease & simplicity. It makes attaching Thunderbolt enabled storage and I/O cards a breeze. All of the current Apple iMacs, MacBook Pros, MacBook Airs and Mac Minis have Thunderbolt. Today’s iMacs with Thunderbolt no longer have the drawback of limited upgradeability. They are easily expandable and support video capture and output as well as professional
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 HD Video Pro recently named Adobe Creative Suite 5.5 Production Premium as my top product of 2011. With the release of their Mercury Playback Engine, as well as Apple’s release of Final Cut Pro X, Adobe has slowly but surely taken back some of the NLE marketshare that Apple has dominated over the years. With the ability to throw almost any codec at Premiere Pro and edit natively, Adobe has recently partnered with Automatic Duck to help improve the workflow integration into the system.
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 Lowest Prices Ever! Featuring the New Pioneer BDR-206 Blu-ray burner!Blu-ray Disc Bundles Available Now at Videoguys.com
The external MEGA bundle ($149.95) is perfect for MAC & laptop users - and anyone who wants to author Blu-ray Discs without the hassle of installing an internal drive! The Videoguys complete MEGA bundle includes the Pioneer BDR-206BK 12x Blu-ray
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 2011 is drawing to a close and before I start making predictions for 2012, I thought I’d have a look back at 2011 to revisit some of the video industry developments that I thought were the most significant for the segments of the event and corporate video production industry that I work in and cover as a video industry journalist. Now let me be upfront with my biases because they certainly shape my preferences and the perspective in which I see video industry developments.
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 Let’s start this review off by dispelling a long-held rumor. I’m a PC guy, just always have been, and after reviewing just about every PC NLE at least once, I have settled on Adobe Premiere Pro (and the CS 5.5 suite) as my editor of choice. Not too long ago, I had a freelance client that absolutely insisted on Apple ProRes files for the output of a project. Unfortunately, Apple does not allow PCs to write ProRes files, and at the time PC’s couldn’t read them either.
Fast-forward a few mon
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 This past summer Adobe was running a Promotion to get both Mac and PC users to Make the Switch from Apple Final Cut Pro or Avid Media Composer to Adobe CS5.5 Production Premium. The promotion was a tremendous success and it was our most successful Adobe sale in years. However, like all good things, the Switcher promotion came to an end in October.
While doing our year-end inventory in the warehouse we discovered that we had some of the promotional inventory left over. We cost-averaged it wit
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 Special Holiday Bundles Including Editing Software
& Your Choice of Storage at Our Lowest Prices Ever!
Choose your NLE: Avid Media Composer 6, Adobe Production Premium CS5.5, Sony Vegas Pro 11 or Grass Valley Edius 6.
Then Choose your Storage: G-Tech G-RAID 4-TB, Stardom SOHORAID SR4, Pioneer BDR-206 Mega External Kit
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 2011 was a great year for video products. The increasing convergence of traditional camcorders with DSLRs, the emergence of consumer 3D, the widening availability of cameras with interchangeable lenses and other innovations have made this an exciting time to be passionate about video. After duking it out once again, defending our favorites, we're ready to reveal our picks for the best of the best from 2011. And the winners are...
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 There's Still Plenty of Time to Shop for the Holidays at Videoguys.com! Order online or call us at 800-323-2325
Free Super Saver Shipping on All Orders or Upgrade to Standard Shipping for just $12.95 for Christmas Delivery anywhere in the US for orders placed by 12/13
Upgrade to UPS 2-day Delivery for just $24.95 for orders placed by 12/20
Check out these new products from G-Tech, Avid, Matrox, Boris FX and more!
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 Avid Media Composer 6 is faster, better - and more open, as illustrated by the many bundle options now available at Videoguys.com
GLEN COVE, New York – Videoguys.com, a leading Avid Authorized Reseller, has just launched their special bundle pages for Avid Media Composer 6 combined with some of the best hardware I/O devices in the industry. Upgrade bundles start at just $795 and Crossgrade bundles for Apple Final Cut Pro owners start at just $1,595.00.
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 High-Performance, Fail-Safe RAID Solutions for HD/2K Production
G-SPEED eS PRO provides professional content creators better than Fibre-Channel performance for demanding post production applications at a fraction of the cost. The compact and whisper quiet G-SPEED eS PRO features mini-SAS connectivity for very high performance operation.
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 Faster & Better Than Ever!
Professional editors and producers like you around the world have told us what you need to succeed. More efficient and easy-to-use video editing tools. An open platform that enables you to work with everything you want and integrate into any workflow. More power to eliminate bottlenecks, so you can work faster than ever. We listened. We took notes. We made it happen. Introducing Media Composer 6—the fastest, most versatile tool for professional video editing.
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