 I’ve had a couple of people ask for my thoughts on the new FCPX release given my history with Apple and in particular my experience with how they dealt with another product that was focused (in our case almost exclusively) on professionals – the compositing software ‘Shake’. So, even though I don’t think they’re totally analogous events, I figured I’d use it as an opportunity to make a couple of points about (my perception of) how Apple thinks.
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 Last Tuesday, Apple released Final Cut Pro X — a statement, which does not come as a surprise to the post community. However, what has stunned many of us since then was HOW they released it.
As some of Post Magazine readers may know, I was privileged to see an early form of Final Cut Pro X in February — a form that very closely resembled the final version of the software. I joined about 40 other editors for this initial preview.
At that time, I had a few brief conversations with key membe
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 was busy as hell for the early part of last week, crashing together a 30 minute doc. The footage for the programme was shot and delivered on a mixture of cameras and formats including HDCAM (tape), XDCAM HD (disc), an HDSLR (clips on hard disc). The tape and disc footage was captured into the edit system's direct attached local storage from one of a rack full of bloody expensive HDCAM and XDCAM decks (ingested via HD-SDI for audio/video, RS422 for timecode and deck control) and encoded using a
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 Before coming to Adobe my preferred tool for editing was FCP. Premiere CS4 was installed as part of master collection. Back then every time I had to use it, I didn’t like it – It wasn’t better than FCP and it did things differently – so I ignored it.
Then jump ahead in time and I am interviewing for the job as AE product manager, and I was honest in my interviews of what I thought about Premiere when asked about it. Where they had me though? – I hadn’t even tried the latest version.
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 If Adobe Premiere, Avid Pinnacle Studio, MAGIX Movie Edit Pro, Sony Vegas and similar fare define the entry-level sector of the market, then the high end is probably dominated—with apologies to Apple's Final Cut Studio—by Avid Media Composer, which is the NLE of choice for a large number of film and video projects. And with the recent introduction of Media Composer 5.5, Avid has wrapped into the product a number of new features and functions of direct relevance to the HDVP community.
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 In case anyone is interested in my take on the release of Final Cut Pro X, here it is.
First, let me say this first article is just about the release, and not about the software itself. I promise that henceforth I will focus on the actual FCPX software and forget all the hullabaloo.
But this article is about Apple’s business strategy (or lack thereof), my industry perceptions, and looking back a bit to see if we can predict the future.
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 I could start this blog article, like most of the blog articles I’ve read so far about FCP X, by bitching about the features that are not there, how the UI is completely different, how I can’t use a professional monitor to color correct my sequence, how I can’t edit multi-cam, how I can’t export an EDL or OMF file, plus the many other missing features.
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 20 techniques for organizing your Vegas Pro workspace (part 2)
by Gary Rebholz
In last month's article, we discussed the first 10 of 20 techniques you can use to better organize your workspace. This time, we'll take a look at ten more techniques that I use to organize my workspace. Once again, many of these techniques work the same way in our other software applications, so while I'll be using Vegas Pro software for my examples, you can try them in your software to see if they work similar
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 Industry infatuation with Apple’s ProRes continues to build, from ARRI’s adoption of ProRes for its Alexa digital cinema camera to AJA’s unveiling at IBC last September of its latest ProRes field recorder, the Ki Pro Mini.
Industry infatuation with Apple’s ProRes continues to build, from ARRI’s adoption of ProRes for its Alexa digital cinema camera to AJA’s unveiling at IBC last September of its latest ProRes field recorder, the Ki Pro Mini.
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 PluralEyes has really made a name for itself with editors as the DSLR workflows have been explored more and more. PluralEyes is a software solution that allows you to automatically sync up the separate audio and video files from, say, a 5D Mark II DSLR with an audio file from a handheld digital recorder, like the ZOOM.
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 Final Cut Pro X is here. The speculation, the rumors, the misinformation and the hand-wringing can now mercifully stop. The hype machine is now inert and we can all get back to work. As is my custom each time a new version of Final Cut Pro is released I set about writing an article for Ken explaining what the new features mean to the rank and file editor who will be cutting with it in their day to day operation. Therefore, this article's primary focus will be to address how FCP X's new editing p
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 I was fortunate to beta test Final Cut Pro 1 back in early 1999; my company had the second training tool for Final Cut Pro a few months later with the DV Companion; I’ve been writing about editing paradigms and new workflows/new professionals for some time. I was on record as wanting Apple to do the “Apple thing” for Final Cut Pro and pursue some new paradigms for editing.
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 ATTENTION APPLE FINAL CUT PRO USERS: SAVE $300 OFF MSRP ON THE BEST EDITING WORKFLOW WHEN YOU UPGRADE TO ADOBE CREATIVE SUITE 5.5 PRODUCTION PREMIUM NOW THROUGH 6/30/11
With Adobe® Premiere® Pro CS5.5, included in Production Premium, you'll enjoy blazing fast performance, native file-based and DSLR editing - no transcoding, no rewrapping - and time saving integration with Adobe software and Final Cut Pro.
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 It would be redundant of me to, once again, emphasize just how important the quality of the audio is both when planning preproduction, when shooting, and in post production.
For those many who have begun much of their filming using the DSLR's which, aside from being great for the photo enthusiast, can produce some beautiful video footage, but to the user's dismay, the audio quality for any of the DSLRs that I have heard is quite dreadful. Fortunately there is software that can, with little
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 AJA's latest acquisition solution is a winner.
AJA is now shipping the Ki Pro Mini, a major step forward in the company’s line of direct-from-camera acquisition products. First came the I/O HD, a product I reviewed at its introduction some four years ago. At that point, its ability to transcode any input into ProRes was revolutionary but I remarked what was needed was some way to make it portable and record on the fly. Well, two years later came the KiPro, a product which remains a hot item.
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