ProductionHUB interview with Bryce Button of AJA
Q: Can you tell us about AJA's technology that supports the new Avid products?
A:
Avid's release of 6.0 software for Media Composer and Symphony as well
as the 10.0 release of NewsCutter introduces a new SDK structure for
third party hardware known as Open I/O. Through Open I/O, end users can
utilize any of our current IO hardware including KONA 3G, KONA LHi, KONA
LHe Plus, Io Express, Io XT and even the legacy KONA 3. This new
freedom allows Avid users to move to the most powerful hardware in the
business simply and affordably, and allows users migrating to the new
Avid software to utilize AJA hardware they may already own.
This
truly offers the end user the best of all worlds as with a card like the
KONA 3G, they can utilize solutions from Avid, Apple, Adobe and
Autodesk all on the same platform with the same AJA hardware.
Q: What are your solutions for Thunderbolt?
A: At IBC2011 in Amsterdam, AJA announced our first ThunderBolt™ product, the Io XT.
This product is the only video I/O device on the market that supports ThunderBolt™ pass through with its two ThunderBolt™ ports.
What
this means, is that an end user now has access to a mobile, powerful
video solution with full professional support including
3G/Dual-Link/HD/SD-SDI and HDMI, complete with 10-bit
Up/Down/Cross-conversion for a full line of professional workflows.
Workflows that include 3D stereo support, high progressive frame rate
and deep 4:4:4 color needs all in a mobile device that lives up to the
true promise of ThunderBolt™ with it's pass through of signals for
DisplayPort to monitors, storage data to drives and so much more.
The level of flexibility and power represented by AJA's Io XT is unprecedented. We encourage your readers to visit
www.aja.com to learn much more about this exciting product.
Q: What markets does AJA serve, and who are your end-users?
A:
AJA serves the professional broadcast, video and digital film markets
with a large and growing base of end users in these categories. We also
serve new end-users in the emerging markets of high end AV, live event
and vertical markets like medical, corporate and educational video.
read more...
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