 Adobe has surprised those of us who have long been accustomed to a major release roughly every 18 months. Just a year after launching the CS5 titan, they announced not only a new version of the Creative Suites, but a new release schedule and a subscription option for their suites.
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 The biggest buzz at NAB by far has been the anticipation of Apple’s sneak peek at Final Cut X. Nobody seemed to care about the missing Final Cut Pro 8 or 9 as they camped outside the Super Meet for hours trying to get their place in line or buying or selling tickets. It certainly seemed more and more like a Bruce Springsteen concert than a computer user group meeting, with scalpers trying to get $100 for the sold-out show.
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 Editors are always being asked to do more in less time. But the answer isn’t to just work faster; we need to find ways to work more efficiently. Sure It helps us meet deadlines, but more importantly, working efficiently gives us more time for creative exploration.
Here are 7 quick tips to make you more efficient:
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 The Adobe application’s handling of DSLR and other card-based media is straightforward and quick, as it should be.
Let’s face it, a lot more editors, artists and animators have Premiere Pro loaded on the systems they use every day than are actually using it. And yet over the last few years—and in particular over the past year, since Adobe started demoing real-time playback of all kinds of files, including 4K RED .r3d source, in Premiere Pro on systems with CUDA-enabled nVidia cards—there’s
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 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Adobe® Creative Suite® 5.5 product family. Adobe Creative Suite 5.5 delivers important advances in HTML5 and Flash authoring, enabling designers and developers to create compelling content and applications. Creative Suite 5.5 products also feature significant innovation in the areas of video production and editing. Finally, Adobe Creative Suite 5.5 delivers exciting new capabilities in the exploding area o
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 "It's a magazine about a powerful tool and how you can use it effectively in many situations, some of which have yet to be discovered." Matt York, Viewfinder column - Videomaker Vol. I, Number 1, June 1986.
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 Take Advantage of Discounted Upgrade Pricing on Adobe CS5 today
and upgrade to CS5.5 when it is released! Adobe® Creative Suite® 5.5 Production Premium is the high-performance leader in video production software. Produce your best work with game-changing innovations like the Adobe Mercury Playback Engine and a distinctively efficient post-production workflow.
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 Adobe's development efforts have been running full bore with several Creative Suite updates in close succession during recent years. This year is no exception, with the launch of Adobe Creative Suite 5.5, announced at the 2011 NAB Show. This is a point-five release that concentrates mainly on the video products, which are offered in the Production Premium software collection.
In addition to various improvements and enhancements throughout the applications, Adobe CS 5.5 signals some big chang
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 So with tremendous fanfare from 1700+ NAB attendees, Apple provided a sneak peak of their Final Cut Pro app, rebuilt from the ground up. It’s officially called Final Cut Pro X (“final cut pro ten”), and in a word, it’s incredible. There are plenty of insightful blog posts up, so before passing the baton to those, here are a few of my own thoughts/impressions on the topics generating the most buzz.
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 Adobe Systems Incorporated today announced Adobe® Creative Suite® 5.5 Production Premium, the complete software solution for video and post-production that helps deliver content to virtually any screen. Breakthrough performance, workflow improvements, creative innovations, and powerful new audio editing capabilities build upon the huge customer momentum Production Premium is experiencing with broadcasters, filmmakers and video professionals worldwide. New versions receiving major updates include
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 This article, third in a DV Info Net series exploring Adobe Premiere Pro CS5, has as its focus three elements for consideration by those folks who are considering a move to Premiere Pro from other video editing applications.
First is a brief look at the advantages of Premiere Pro when working with contemporary HD video formats, specifically the tapeless acquisition systems offered by Canon, Sony and Panasonic.
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 From the company with the fastest processors comes the fastest way to get information in and out of your PC and peripheral devices.‡ At 10 Gbps, Thunderbolt™ technology gives you great responsiveness with high-speed data and display transfers in each direction—at the same time.‡ With a single cable, connecting a PC to multiple devices is simple, making it easy to get and see what you want, when you want it. Thunderbolt technology gives you incredible flexibility; high performance expansion is ju
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 I'll admit to being both perplexed and dismayed by my first attempts at editing HD footage from DSLRs. I had a pretty decent PC running Adobe Premiere Pro CS4 under Windows Vista 64 bit on a 3GHz Quad Core CPU with 8GB RAM. It was a fairly modern and respectable configuration, but one which became intolerably slow when fed 1080p footage from DSLRs.
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 Marshall Electronics, a leading manufacturer of LCD monitors for broadcast, studio, television, and production, introduces the world’s first 7" camera-top portable field monitor with integrated HDMI loop-through. This highly desired feature allows the camera operator to pass-through the HDMI video input from the V-LCD70XP-HDMIPT to another monitor for a client, director, focus puller or crew/talent member to view on-location. This handy "all-in-one" solution bypasses the need for HDMI splitters,
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 Check out these exciting new products and save 5% off your purchase (exp 1/31/11)! G-Raid 6TB, BDR-206M Quad Layer Blu-ray burner, Squeeze 7, Marshall Monitors, ProTools & Mbox, Edius 6 and Avid MojoDX Trade-up program
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