 In Tor's opinion, Apple prematurely released Final Cut Pro X this past June. That’s pretty much why he didn’t opt to review it for Post until now. It just wasn’t ready for prime time. Nor was the professional post market ready to downgrade from Final Cut Pro 7. All that has changed in just a few months, especially with the release of Version 10.0.3. Now with downloadable updates from the App Store, it seems clear that Apple will be making constant improvements to the functionality of the softw
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 New Sorenson Squeeze 8.1 Pro offers support for Apple ProRes, Avid DNxHD, and Dolby Pro audio. With these new features Squeeze 8.1 Pro is the absolute top in video encoding and transcoding workflow.
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 Similar to how they did before the launch of CS5.5, Adobe has been quietly slipping out a bevy of “sneaks” (now numbering 16 videos including those for Photoshop CS6) for new features that may be in a forthcoming release of the Creative Suite…
“Check out what new technologies, features and innovations the Adobe product teams are working on behind the scenes. Stay tuned to get an early glimpse of what could be next from Adobe.”
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 Small Tree the video editing shared storage experts, will be showcasing its expanded GraniteSTOR Titanium line up at NAB 2012 (Booth SL7425). Titanium is a high performance, capacity dense, dedicated video editing shared storage appliance with advanced file sharing capabilities enabling simple, real-time collaboration.
An “all-in-one” system with a budget friendly special introductory entry price of $6,995 (valid until June 30, 2012), Titanium offers extreme flexibility, supporting a wide ran
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 Knowing keyboard shortcuts allow you to work faster than clicking and dragging your mouse. However, it can be tricky trying to memorize all sorts of keyboard shortcuts for several different applications. Luckily, Contour Design has come to the rescue with their ShuttlePRO v2.
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 Last year was a good one for Adobe. Long time rival Apple and its Final Cut Pro video editing software program arguably left the professional video editing market when they announced Final Cut X at NAB. Well it wasn’t technically at NAB but it was during NAB and in Las Vegas a short monorail ride away from the Las Vegas Convention Centre.
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 The two hottest handheld recorders on the market, the Zoom H2n and H4n are now eligible for a mail-in rebate. If you purchase either one of these amazing recorders from an authorized Zoom dealer between April 1, 2012 and June 30th, 2012 you can get one of the following rebates:
The Zoom H2n is eligible for a $20 mail-in rebate.
The Zoom H4n is eligible for a $30 mail-in rebate.
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 With decent basic tools built right into Windows 7, you don't have to look too far to perform casual video editing if you're bound to a PC. But if you work in media or Web-site production, or are the serious go-to person for your entire brood's vacation and event videos, a stiffer solution is in order. Midrange consumer-grade video-editing packages will work for many, but pro-grade programs like Adobe Premiere and Sony Vegas Pro are all that will do for folks for whom time spent processing frame
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 Now thru 6/30/12 the Full Version of Boris Continuum Complete 8 AVX includes FREE Boris Transfer Suite ($399 value) and Final Effects Complete 6 ($895 value)! Boris Continuum Complete 8 AVX gives Avid Media Composer, NewsCutter, and Symphony editors the most comprehensive VFX and compositing plug-in suite ever created. A whopping 200+ filters include 3D Objects such as Extruded Text, 3D particle effects, image restoration tools, lens flares and lights, award-winning chroma keying and compositi
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 Convergent Design announced a dramatic price reduction for the award winning nanoFlash video recorder. The price of nanoFlashes has been reduced to $1,995 MSRP, $1,895 Street Price. These prices reflect a $1,000 reduction (US). Similar price reductions are in effect around the world, but due to customs, taxes and shipping the amounts may vary slightly.
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 It's hard to talk about software in 2012 without mentioning "the cloud". You've seen the ads from sofware vendors asking what your cloud strategy is? With all this hype, it's worth taking a look at the state of cloud video editing and the promise it could hold for Professional Video Editors.
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 Our short and sweet blog post yesterday about switching to Avid MC6 for our broadcast work touched off a flurry of requests for yet more information on our decision. Folks want to know “what specific features did it have that the others didn’t.” “Can you break it down feature by feature, why you made the switch?” ”You seemed so gung-ho about Adobe early on in your switch.”
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 Sorenson has launched Squeeze 8 Pro, the new version can now output ProRes files directly from within Avid. Codec specific add-ons available for existing customers.
We have always said that they key to making money in broadcasting & video production is the ability to reversion or reuse media. With the NLE wars only getting hotter in the run up to NAB, Sorenson's new version of Squeeze might be another tool in becoming platform & timeline independent
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 Our first blogger/filmmaker is Robin Schmidt. He is a great filmmaker, writer, and musician. His current personal project is a YouTube series called “Stenderz“, a weekly parody music video recapping that weeks episode of EastEnders, a soap opera on BBC One. I still have no idea what Eastenders is but I LOVE Stenderz, and look forward to seeing the how they pull of great productions every single week. Episode 9, The Katy Perry One went online last week and is arguably better than the original mus
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 OK, it’s a provocative headline, and while Philip doesn’t for a minute think Avid are deliberately setting out to sell out editors, it may be an inevitable result of inevitable technological innovation.
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