 Michael Kammes thoroughly expected to see the Hollywood post community villagers, torches aloft, en masse at Tuesday nights Los Angeles Final Cut Pro User Group (LAFCPUG) meeting. I anticipated rioting and perhaps even a lynching or two. The buzz for the past week and a half surrounding Apple's release of FCP X has been nothing short of incredible, and appears to have polarized the community. As the center of mass media for the United States, Hollywood's user base’s uproar and commotion was deaf
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 It takes years to get to know a video editor like Final Cut Pro X, and if you’re experienced with one or more video editors, you’re inexorably biased against new programs that do most of the same things differently. So in this article, I’m going to introduce you to Final Cut Pro X (FCPX), and give you a first impression. I’m not going to cover all the new features, or attempt to completely explain the new workflow.
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 "It's a magazine about a powerful tool and how you can use it effectively in many situations, some of which have yet to be discovered." Matt York, Viewfinder column - Videomaker Vol. I, Number 1, June 1986.
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 Create Professional Looking Movies and Multimedia Projects with Technology Trusted by Hollywood!
Transform your HD videos, photos, and audio files into rich, multimedia experiences with Avid® Studio movie production software––featuring the same technology used by top Hollywood editors. Edit like a pro with sophisticated photo and video correction tools, a powerful library that organizes all your media in one place, unlimited timeline tracks for advanced effects, and more. In-depth training m
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 Avid today unveiled an expanded lineup of consumer video editing solutions with the introduction of an entirely new and powerful software offering, Avid Studio, as well as the latest release of its industry-leading Pinnacle Studio™ software family. The new Avid Studio consumer editing software features some of the same technology used to create major motion pictures, empowering hobby videographers and editing enthusiasts to make professional-quality movies at a fraction of the cost.
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 Alongside the expected launch of a new line of Pinnacle Studio 15 video-editing apps, Avid Technology today unveiled a completely new product—Avid Studio—designed to appeal to higher-level video enthusiasts. to consumers.
The new Avid Studio (which dispenses with "Pinnacle" entirely) will sell for $169.
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 New Avid Studio and Pinnacle Studio version 15 allow consumers to create professional-quality HD movies with technology trusted by top Hollywood editors
Avid® (NASDAQ: AVID), today unveiled an expanded lineup of consumer video editing solutions with the introduction of an entirely new and powerful software offering, Avid Studio, as well as the latest release of its industry-leading Pinnacle Studio™ software family. The new Avid Studio consumer editing software features some of the same tec
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 The world of two-dimensional TV took a major shift last year when new technology gave us the choice to add that third dimension to video. Still in its infancy, 3DTV exposes a new assortment of thrills... and challenges.
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 The easiest way to start a fight at the Eddie Awards: Shout that you prefer to edit pictures with either Avid or Final Cut.
The feud is practically inbred in editors. The first reaction to a friendly pictorial history of Avid's early days, posted on founder Bill Warner's blog, prompted editor Sachin Agarwal to write, "Working on Final Cut Pro, we were taught to hate everything Avid."
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 2010 was one of those years that I think we will look back at as a key turning point in our industry. While HD camcorders have been around for 5 years, it was in 2010 that we hit the tipping point that made HD editing a reality for everyone. Many professional videographers migrated to HD years ago with an HDV camcorder that delivered great looking footage. The resolution was there, but the camcorders lacked the optics and focal controls, and flexibility, to make your video look like something sh
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 For all the scientific discoveries we’ve made in the past few decades, it’s surprising how many mysteries there are still left to solve. What’s the smallest sub-atomic particle? What are the limits of the human brain? Are there parallel universes similar to ours and if so, how do we prove it? That’s why it’s no surprise that for video editors there is still so much debate over the seemingly age-old question of which editing software is best.
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 If you’re an artist, designer, or video professional with a Mac Pro, accelerate your workflow with the Quadro 4000 for Mac graphics solution. Delivering excellent graphics performance across a broad range of design, animation and video applications, Quadro 4000 for Mac allows you to do more, faster.
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 Avid is the granddaddy of all computer-based nonlinear editing (NLE) systems. It was the first to market with its NLE in 1989. In the early days, you worked with offline resolutions of 320x240 and a 512MB hard drive, and it cost much more than $100,000. In those early years, only Hollywood studios, major post houses, and TV networks could afford those NLEs.
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