 We all know the important place that DSLRs now have in the world of video production. The versatility of these cameras, the ability to alternate between still photography and video at a shoot, the interchangeable lenses, large processors, and more, have all meant that DSLRs are an attractive option for shooting video.
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 Back in January news broke that reality television producers Bunim/Murray were switching their post-production facilities from Final Cut Pro to Avid Media Composer. This probably didn’t come as a great shock to anyone who follows post-production as the release of Final Cut Pro X had left many people (especially those in the broadcast world) a bit stunned at its lack of broadcast features. There was a lot written about this subject but I had a few more questions so I spoke with Bunim/Murray’s sen
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 Avid has a long history of being a professional editing tool. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. Apple was able to take 50-60% of Avid’s market. Today’s Market players are still Apple, Adobe and Avid. Adobe has gobbled up much of App le’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple ‘s share of the post-production market, but does Avid have what it takes to make not only
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 A lot has developed in the NLE (non-liner editing) world since FCPX’s release last fall. The program has a number of significant updates inching it closer and closer to being a tool that advanced editors can use.
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 Max Out Your Savings with these Special Instant Rebate Offers from Matrox!
Save $100 on the MXO2 LE Max or the Mojito MAX... or $400 on the MXO2 Rack MAX!
Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit.
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 For budget friendly, uber audio, check out the Zoom H2n Audio Recorder.
We're all familiar with the truism that poor video may be forgiven as long as the audio is great, while the best video will suffer if the audio is lousy. Whether short film or feature, Hollywood blockbuster or local independent, the quality of your audio will make or break your production faster than any other single component.
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 Heath just got off the phone with Apple’s Richard Townhill, senior director of applications marketing, who took the time to update him on the latest major update to Final Cut Pro X, ver. 10.0.3. Apple is delivering multicam support, broadcast monitoring via third-party cards and boxes (in beta), advanced chroma keying features, XML 1.1, the ability to import layered Photoshop graphics (PSD), and media relinking.
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 It is time to retire the “old” video editing computer that I built for Adobe Premiere Pro CS4 in early 2009. It isn’t that it wasn’t fast enough for my workflow but I got an offer I couldn’t refuse to sell it and have decided that the timing was right for me to build an even faster video editing computer for when Adobe Premiere Pro CS6 is released. I expect Adobe will announce Premiere Pro CS6 and the entire Production Premium CS6 suite at NAB 2012 in April and will release the software in June
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 Avid, today announced the release of its first video editing application for the iPad—Avid Studio, available immediately at the Apple App Store. Leveraging decades of experience working closely with the world’s leading movie and television studios, Avid has made the Avid Studio app for the iPad easy enough for first-timers, yet sophisticated enough for more advanced editors. As the first iPad app for video editing to offer frame-by-frame editing accuracy and access to all kinds of media, Avid S
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 AJA IoXT
Broadcast Quality Capture, Monitoring & Output over Thunderbolt for Avid Media Composer 6 & Adobe CS5.5 Production Premium Mac
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Io XT is AJA's professional Thunderbolt-ready interface with two Thunderbolt ports and desktop-level power for Apple's newest generation of computers.
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 The June 2011 release of Apple’s new Final Cut Pro X set off a firestorm that reverberated across the globe—at least in video circles. The hotly anticipated new version of Apple's flagship video software was unexpectedly accompanied by the immediate removal of the previous version—Final Cut Pro 7—along with the company's Final Cut Server and Final Cut Express apps, from retail distribution. That alone had longtime users jumping ship from the only nonlinear video editor many of them had ever used
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 This last week was very eye-opening for me in a few ways. It’s not that any of these ideas are new to me; it’s just that I’m looking at them from a different viewpoint. Sometimes, you just take “facts” for granted. Sometimes you have epiphanies but you don’t give them all that much credence. I’m looking at these things anew. I’m “just” realizing the implications of this information and how it will really apply to me in my future and my future career path.
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 Two New Sony Blu-Ray Burner Bundles for Beginners & Professional Editors
Perfect for Beginners!
SONY Vegas Movie Studio HD Platinum Blu-Ray Disc Bundle $179
Everything a Professional Editor Needs!
SONY Vegas Pro 11 Blu-Ray Disc Bundle $599.95! Now inlcudes Over $125 worth of training!
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 Apple imploding. Adobe ascending. Avid opening up. Who could have seen it coming? Here's Walter's look at what happens when the blinders come off.
Walter Biscardi has been part of Creative COW since before there was a COW, in its prior incarnation. He holds the record for most posts at CreativeCOW.net, coming up on 24,000 of them. His article "FCPX: What Pros Find Missing in Final Cut Pro X" is one of the most popular in the past six months at the COW, with another co-written by Richard Harr
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 GRASS VALLEY EDIUS 6 CROSSGRADE/UPGRADE NOW AVAILABLE AT 50% OFF!!!
Plus great Hardware & Software EDIUS 6 including
STORM Mobile, STORM 3G & Plug-ins from Boris, Red Giant & more!
Thanks to this new promotion, which is only available for a limited time, you can upgrade and enjoy all of the real-time signal processing and multi-format support (on the same timeline) of the EDIUS system’s suite of professional tools.
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