 From the looks of Twitter last night there were a couple of surprises at the Friday evening’s San Francisco Supermeet. First bit of news I saw was that Final Cut Pro User Group (FCPUG) has decided to drop the Final Cut Pro designation from their name to become the Creative Pro User Group. Second was a sneak peek from Adobe about a new application called Prelude.
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 Apple imploding. Adobe ascending. Avid opening up. Who could have seen it coming? Here's Walter's look at what happens when the blinders come off.
Walter Biscardi has been part of Creative COW since before there was a COW, in its prior incarnation. He holds the record for most posts at CreativeCOW.net, coming up on 24,000 of them. His article "FCPX: What Pros Find Missing in Final Cut Pro X" is one of the most popular in the past six months at the COW, with another co-written by Richard Harr
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 I’ll admit it – I’m a Mac Guy. And for those that regularly read my blog posts, newsletter articles or have checked out some of my workflow hacks this is isn’t news.
Lately though, I’ve become a lot more open minded.
Like many of my peers, I’m still a little intimidated by FCP X. But I am still planing on becoming proficient with the app because of the novel ways it improved FCP 7. I also think FCP will eventually re-gain some of it’s mindshare so I want to be able to talk knowledgeably ab
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 HD Video Pro recently named Adobe Creative Suite 5.5 Production Premium as my top product of 2011. With the release of their Mercury Playback Engine, as well as Apple’s release of Final Cut Pro X, Adobe has slowly but surely taken back some of the NLE marketshare that Apple has dominated over the years. With the ability to throw almost any codec at Premiere Pro and edit natively, Adobe has recently partnered with Automatic Duck to help improve the workflow integration into the system.
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 Avid ® (NASDAQ: AVID) today announced that renowned television production company, Bunim/Murray Productions, has selected Avid Media Composer® 6 and Avid Symphony® 6 editing software for all of its programs beginning in early 2012. Bunim/Murray joins a growing number of professional users who have returned to using Avid solutions from Final Cut Pro to meet their production workflow requirements. Additionally, as part of this implementation, Bunim/Murray also plans to deploy an Avid ISIS® 5000 s
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 We caught up with Boris Yamnitsky, founder and CEO of Boris FX, to find out more about the latest version of the company's flagship plug-in suite, Boris Continuum Complete, its most comprehensive and popular collection to date.
Q: You've just released Boris Continuum Complete 8 for After Effects and Avid. What's unique about this particular version???
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 2011 was a great year for video products. The increasing convergence of traditional camcorders with DSLRs, the emergence of consumer 3D, the widening availability of cameras with interchangeable lenses and other innovations have made this an exciting time to be passionate about video. After duking it out once again, defending our favorites, we're ready to reveal our picks for the best of the best from 2011. And the winners are...
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 Ah, Holiday memories.
Like the time you think your dad told a hilarious story– but you can’t hear him on the video. Or the time young Sarah– or was it Matthew?– kept talking about “Santa Paws”. Hard to tell which, because whoever’s face is too dark to see. And let’s not even talk about the video you shot of the lights and place settings and decorations and presents and…um…hardly any people at all.
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 Did you know Final Cut wasn’t actually an Apple product but a Windows program written by Macromedia that Apple purchased? Did you know Apple purchasing Final Cut was a result of Adobe rebuffing Apple over a Mac version of Premiere? Did you know Apple was in danger of going under when it purchased Final Cut? Even if you already knew all of these things, the particulars of how Final Cut ended up in Apple’s hands is a fascinating story for anyone interested in video editing. John Buck’s $4.99 book
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 There's Still Plenty of Time to Shop for the Holidays at Videoguys.com! Order online or call us at 800-323-2325
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Check out these new products from G-Tech, Avid, Matrox, Boris FX and more!
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 Here are some Holiday shooting tips to make your family videos more enjoyable to watch. (Holidays 2011 update - with Video Montage and new HD DSLR shooting Tips)
Each year around Thanksgiving we update and publish this guide. We've been doing it for over a decade. Today you can shoot video on not just a camcorder, but your iPhone or cell phone, still camera, webcam, or pocket size solid-state digital video cameras. No matter what you shoot with, you'll find the tips in this guide helpfull
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 “Sorenson Squeeze 8 empowers Avid customers to edit, encode and publish high quality video content more efficiently and effectively across any platform or device. Avid’s expansion of our long-time partnership reinforces Sorenson Media’s brand as the most respected name in the video encoding and transcoding market.”
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 I was in New York City for a Samsung event focused on SSDs and gaming on PCs last month. There wasn’t much in the way of new information, but Samsung gave me one of their SATA III 256GB 830 SSDs to try out. These are within a few bytes per second of the fastest SATA3 SSDs money can buy, so I was pretty excited to get home and throw it in a Mac.
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 Sorenson Media today announced the immediate availability of Sorenson Squeeze 8, which adds enhanced functionality and ease-of-use to the company’s gold-standard video encoding and transcoding application at a lower price point. In addition, the company has also introduced Sorenson Squeeze 8 Lite, which makes select features of Squeeze 8 accessible to prosumers at a further significantly reduced price.
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 Got FCP? Got Kona or Decklink or MXO2?
Crodssgrade to Media Composer 5.5 for $995 (while supplies last) and register before Nov 15th to get a FREE upgrade to MC6!!
Videoguys.com took advantage of a special purchase opportunity that allows us to offer Apple Final Cut owners the "crossgrade" to Avid Media Composer 5.5 for just $995 while supplies last and a FREE upgrade to the new Avid Media Composer 6. Here's how you can take advantage of this last chance offer:
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