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May
2
by: 
5/02/2012 1:53 PM
Attention Avid Editors: Your Existing Hardware & Software are Your Key to Savings on the Latest Avid Hardware & Software... including Symphony 6

Upgrade Your Mojo SDI, Mojo or Adrenaline to the New Avid Mojo/Nitris DX Hardware & Get a FREE Upgrade to Avid Media Composer 6! Read More

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Apr
27
by: 
4/27/2012 1:53 PM
Avid is currently (until June 15, 2012) running a special upgrade/crossgrade promo on Avid Symphony. You can crossgrade your Final Cut Pro (V7 or before) or upgrade your old Avid (Xpress Pro, Xpress DV or Media Composer) license to a brand new Symphony v6.0 license for a meagre US$995. That is a $5,000 discount on the full price, and $2,500 discount on the Avid Media Composer crossgrade price. Read More
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Apr
21
by: 
4/21/2012 9:11 AM
With Apple almost throwing the baby out with the bathwater in Final Cut Pro X, it’s down to Avid to steady the video-editing ship with a solid update to its venerable Media Composer.

The first big change is that Avid has gone down the 64-bit route and for Mac users it means that Lion is a requirement. The advantage of 64-bit, besides the processing boost, is the ability to access much more memory, which is vital for complex sequences that use a lot of effects. Read More

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Apr
16
by: 
4/16/2012 1:14 PM
MOTU will showcase broadcast-quality, Thunderbolt-based workstations featuring Final Cut Pro X and Media Composer running on a MacBook Pro, tethered to a 27-inch Apple Thunderbolt Display, Caldigit T-series high-speed storage devices (single drive and RAID), and the HDX-SDI Thunderbolt video interface. Read More
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Apr
11
by: 
4/11/2012 9:30 PM
For a limited time only, Avid Media Composer & Apple Final Cut Pro Owners can step-up to Avid's professional editing & finishing software at the lowest price ever! At last year's NAB show Avid launched a special Media Composer Crossgrade program for Final Cut Pro editors to come back to Avid for just $995. That program was a huge success! Now Avid is upping the ante and going all in by making the same offer to Avid Symphony 6! Yes, that's right, FCP editors may now crossgrade to Avid Symphony Read More
Apr
6
by: 
4/06/2012 2:34 PM
Like most Avid, editors I was waiting impatiently for the 6.0 release. Dreams of 64-bit architecture were spinning in my head: background rendering, super fast transcoding, more AMA features and a new title tool were my constant smile-inducing dreams. Then came the reality...which wasn’t bad either. Read More
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Apr
3
by: 
4/03/2012 11:25 AM
Now thru 6/30/12 the Full Version of Boris Continuum Complete 8 AVX includes FREE Boris Transfer Suite ($399 value) and Final Effects Complete 6 ($895 value)!

Boris Continuum Complete 8 AVX gives Avid Media Composer, NewsCutter, and Symphony editors the most comprehensive VFX and compositing plug-in suite ever created. A whopping 200+ filters include 3D Objects such as Extruded Text, 3D particle effects, image restoration tools, lens flares and lights, award-winning chroma keying and compositi Read More

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Mar
30
by: 
3/30/2012 11:59 AM
Shane started his blog in 2005, when he made my leap from editing on an Avid in standard definition…to editing with FCP in high definition…thus the name Little Frog in High Def (Little Frog being his Indian name from my youth). This blog was him talking about his foray into the world of HD specifically using Final Cut Pro…for broadcast TV shows. A diary of my successes and his failures…lessons he wanted to share so that people could learn from my…well, successes and failures. Read More
CATEGORIES: 

Mar
28
by: 
3/28/2012 3:03 PM
Our short and sweet blog post yesterday about switching to Avid MC6 for our broadcast work touched off a flurry of requests for yet more information on our decision. Folks want to know “what specific features did it have that the others didn’t.” “Can you break it down feature by feature, why you made the switch?” ”You seemed so gung-ho about Adobe early on in your switch.” Read More
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Mar
27
by: 
3/27/2012 1:49 PM
OK, it’s a provocative headline, and while Philip doesn’t for a minute think Avid are deliberately setting out to sell out editors, it may be an inevitable result of inevitable technological innovation. Read More
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Mar
27
by: 
3/27/2012 1:37 PM
After lots of testing and comparing, we’ve made the decision to move two original series to Avid Media Composer 6. PBS series “This American Land” is starting up Season Two next week and in about a month or so we’ll be kicking off a new original reality series. Read More
Mar
26
by: 
3/26/2012 10:09 AM
Short tutorial on Media Composer 6.0’s quick AMA ingest for these new camera systems

Here are two quick tutorials by editor Dylan Reeve that will show you the simplicity of importing Canon C300 and Canon 5D MKIII footage into Media Composer 6.0. Watch below. Read More

Mar
8
by: 
3/08/2012 10:21 AM
Kirk Arnold, Avid Executive Vice President/COO, talks about Avid's openness, the professional market, and the hunger for high quality content.

When it comes to business strategy, you have to have a lot of insight and a little bit of luck. When Gary [Greenfield, CEO/president] and I arrived at Avid four years ago, we immersed ourselves in where our customers' businesses were going and how we could support them. It became pretty clear early on in our evaluations that the need to support an ope Read More

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Feb
29
by: 
2/29/2012 3:46 PM
Matrox Mojito MAX, Matrox MXO2 LE MAX, and Matrox MXO2 Rack MAX purchases qualify for significant savings until March 31, 2012.

Matrox MXO2 devices are still the only I/O solutions on the market that connect anywhere, Mac and PC, via PCIe, ExpressCard/34, or a Thunderbolt adapter — with the same versatile unit. Read More

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Feb
24
by: 
2/24/2012 2:23 PM
March 2012 update with 3 recommended builds! You can mix & match components between the two DIY9 P9X79 builds (Hot Rod vs Videoguys' Choice). For those on a tight budget our DIY8 Sandy Bridge system based on the P8Z68 and i7 2600K processor is a fine choice. For our Videoguys' Choice DIY9 system we tried to get as close to $2K as possible for our system, but we went over. Read More
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