The buzz around the Avid booth wasn't about new products, but rather a new corporate logo and identity. The new Avid logo uses shapes familiar to video editors to make the word AVID. I must admit that at first glance I liked the logo, but it took me a couple of double takes before I realized the shapes spelled out the word Avid. When you see the logo created using images of people using Avid products it becomes even more powerful. Over the past several years Avid has been acquiring companies lik
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