 Avid listens to their customers.
A few years ago Avid did something unprecedented in our industry that many editors may have forgotten about. They took their show on the road. It wasn't actually a road show as much as it was a chance for their top management to visit with post-houses, professional editors, indie film makers and user groups. They asked what Avid needed to fix and when they asked for honest feedback, they sure got it! What did Avid do with this information? They used
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 Avid recently released a faster and more powerful Media Composer with Avid Media Composer 5.5. With this latest new release I was anxious to get my hands on this latest iteration, and thanks to the good people at Avid they made that a reality.
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 A powerful editing program that is the industry leader, with a media management system that invites extensive collaboration. This is a professional program that savvy video editors should aspire to learn, but beginners to nonlinear editing will be seriously challenged.
Avid's founder, Bill Warner, literally wrote the book on nonlinear editing - when he figured out how to take video taped footage and copy it to digital hard disks, allowing video editors to use computers for random access edit
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 Avid Agility is my new book, covering all things Media Composer, including new features in Media Composer 5. It represents a large fraction of what I know about the system, learned over a period of nearly two decades, during which time I worked closely with the folks at Avid, helped my peers become fluent with the system, taught hundreds of editing students, ran a magazine about editing, and in general, got neck deep in all things Media Composer. Two years in the making, it’s designed to appeal
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 Presentation by Deepraj Sandhar. Using the Number 1 hit music video "Riverside" by Sidney Samson, edited on Media Composer, this demonstration shows the editing and effects work done for the music video. Also to be discussed is the new File Based workflows in Media Composer 5 using native RED, Canon 5D and Pro Res. Working on FCP? Bring your FCP project and Pro Res media in to Media Composer 5. An overview of workflow and features provided by Avid Media Composer 5.
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 AVID may be known for its editing and finishing systems, however the company is across many areas of entertainment including: audio post production, digital audio consoles, home music creation, live sound production, home video editing and full broadcast news systems. In this interview Chairman and CEO of AVID, Gary Greenfield, explains the AVID philosophy and what AVID means to those involved in the entertainment industry today.
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 I can say without reservation that Avid Media Composer 5 is an upgrade that truly deserves the “Hot” rating from our product review ranking index. Media Composer has been one of the top nonlinear editors since the existence of NLEs. In fact, it pretty much jump-stared the whole NLE revolution. Version 5 contains a ton of new features (several quite earth-shattering, if you’re a longtime Avid editor) that answered many previous customer requests and complaints.
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 My name is Richard Bentley. I'm a Master Instructor in Avid Media Composer and I also work for the Professional Services Team, designing and delivering Interplay workflows. I'm based in the UK, but cover Europe, The Middle East and Africa, and sometimes the USA. Awesome!
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 Once again Avid have jumped ahead of Apple with their new updated Media Composer 5. Avid are looking to steal back some FCP editors with their new updated editing software. CS5 Premiere Pro is also tempting FCP users so my advice for Apple is “GET YOU FINGER OUT” !
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 Turning Dongles into Gold with the Avid Media Composer 5 Upgrade
with Avid Production Suite for Under $500 from Videoguys.com!
Avid Media Composer 5 has been shipping for several months now, and the feedback we are getting from editors all over the world is that AVID is BACK! We're hearing this from professional editors, independent filmmakers, post houses, local cable and news, event videographers and prosumers - they're all singing the praises of Avid Media Composer 5.
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 There are clear indications that this update resulted from reorganizing, rewriting and modernizing major portions of the underlying code.
At first glance, the user interface may appear to have changed little from previous versions of Media Composer. However, a closer examination reveals the addition of some new tools, and updated functionality in older ones. The new “Smart Tool” pane in the Timeline window is the most obvious addition. In it sit the segment and trim overwrite/ insert mode to
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 I’ve been an Avid editor for the past 11 years and Media Composer is the only edit system I use on a day to day basis. Being an editor for a full service production company, one day I’m cutting a sizzle reel for a pilot episode for a TV program, the next a 30 second commercial spot, and a few days after that it could be a 30 minute educational video. There is a wide spectrum on content that I’m creating and Media Composer always gets me where I’m going, without me ever having to worry about my
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 Okay, let’s get one thing out of the way first: the new Drap and Drop timeline in Avid Media Composer 5.0 isn’t a direct rip-off of Final Cut Pro’s timeline. Nor will an FCP editor sit down in front of MC5 and instantly be able to rip into the timeline via mousing in the same way they do with FCP. Nor will an Avid editor sit down in front of MC5 for the first time, turn on the new Smart Tool, and instantly have their editing world changed. Avid’s implementation of the open, Drag and Drop timelin
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 Avid is on a roll in 2010, highlighted by the purchase of Euphonix and the release of Media Composer version 5, its signature creative editing application. The company has been on an accelerated development pace for the Media Composer/NewsCutter/Symphony editing family, with recent releases adding such innovative features as AMA (Avid Media Access), Stereo 3D editing tools and Frame Rate Mix and Match. New features in version 5 (approximately the seventeenth generation of Media Composer) encompa
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 OK, I am NOT going to say that Avid Media Composer 5.0 is a “game changer.” Mainly because I hate that term. And I don’t think that it is changing the editing game. But, what it is doing is adding more tools to make it a better application. Hmmm…well, I might actually have to change my thoughts on the term “game changer,” because it is actually changing the game, just not the game you all are thinking about. The game Avid is changing is the one it has been playing with it’s user base.
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