 Avid listens to their customers.
A few years ago Avid did something unprecedented in our industry that many editors may have forgotten about. They took their show on the road. It wasn't actually a road show as much as it was a chance for their top management to visit with post-houses, professional editors, indie film makers and user groups. They asked what Avid needed to fix and when they asked for honest feedback, they sure got it! What did Avid do with this information? They used
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 Q: What are the latest trends you're seeing in production and post production?
A: The biggest trend in Post Production is the decision that many Apple Final Cut Pro editors are faced with, now that FCPX is available. We are spending a lot of time talking to our customers about the many options available to them. Adobe and Avid are both offering special "switcher" or "crossgrade" promotions with discounts at 50% or more. We've seen great interest from all levels of customer’s especially po
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 As a video professional you need an editing platform you can rely on to connect to anything, anywhere; work with your favorite apps; and deliver high-quality video to all the devices your viewers and clients use - the web, mobile devices, Apple TV, Blu-ray discs, even tape. The award-winning Matrox MXO2 devices have you covered. You get highly-reliable, broadcast-quality video and audio input/output and HDMI video monitoring with the unique Matrox HDMI Calibration Utility as well as 10-bit realt
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 It's been five months since Thunderbolt technology arrived on the scene with the latest MacBook Pro refresh. At the time, not many devices were available to make use of the speedy new I/O connection. Since then, the new port has now appeared on new MacBook Airs, iMacs and Mac minis, and with that, the quantity of Thunderbolt-capable devices has improved as well! While some devices and accessories may not be available just yet, many should be arriving shortly. We highlight a handful that could he
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 Adobe Premiere Pro has been back in the post-production public consciousness for quite a while. Now at version 5.5 it feels like Adobe began really pushing it when the Mercury Playback Engine was added in 5. I’ve been toying with it off and on for quite a while now but with the recent release of Final Cut Pro X I wanted to give it a real-world, client in the room test. In the end it was both very good, kinda bad … and a little bit ugly.
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 Whether you're making the switch or just adding Adobe CS5.5 or Avid Media Composer 5.5 to your editing system you'll be happy to know that the Matrox MXO2 Hardware is "Triple-A rated" and Now Supports Apple, Adobe & Avid!
The Matrox MXO2 Mini with MAX was the FIRST I/O device recommended by the big 3 NLE vendors Apple, Avid and Adobe and the only one that gives you faster then real-time H.264 encoding! That is why we say Matrox MXO2 family of products are AAA rated. No other hardware compa
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 Article Focus:
On July 13th, 2011, AVID hosted an evening dedicated to providing a simple message: Avid is listening to its professional users and committed to that marketplace in developing the new features that editors want. The Steven J. Ross theatre on the Warner Bros. studio lot was packed with nearly 550 editors. Join Debra Kaufman as she highlights the evening's events.
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 I will summarize to the best of my ability, what I heard and experienced at the Avid Event held at the Warner Brothers studio, Stephen J. Ross Theatre, July 13, 2011. To the best of my ability because I didn’t take notes, didn’t tweet, and had three Heinekens.
The evening started off with a video showing all the movies and TV shows that used Avid in their post.
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 In the first release of Final Cut Pro X, the interaction with I/O devices such as the Matrox MXO2 products is different than with previous versions of Final Cut Pro when it comes to capturing, monitoring, and outputting video. Exporting to H.264 files from the new Compressor 4 using Matrox MAX-enabled MXO2 devices remains up to 5 times faster than software alone.
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 MORE THAN JUST INEXPENSIVE HD MONITORING FOR AVID MEDIA COMPOSER - LIGHTNING FAST H.264 ENCODING TOO!
Avid's support of Matrox MXO2 Mini was the talk of NAB and IBC 2010, giving Media Composer users a very inexpensive HD monitoring solution. But that's not the only benefit Matrox products offer Avid users. Matrox MXO2 Mini with the built-in MAX H.264 encoding accelerator option lets you deliver H.264 files for the web, mobile devices, and Blu-ray at speeds up to five times faster than softwa
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 For Avid, making great video and audio products to serve the needs of professionals - top editors, whether for film, theatrical, television, broadcasters, major film and music studios, or independent film producers is our lifeblood. You can depend on us to be thinking about your needs first.
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 With the introduction of Matrox's first product Video RAM (a specialized video display device for first-generation microcomputers) in 1976, co-founders Branko Matic and Lorne Trottier launched a company that has continued to develop innovative, industry-leading products over the last 35 years. The company's three divisions—Matrox Graphics, Matrox Imaging, and Matrox Video—now provide specialized hardware and software solutions for use in an array of professional markets, including media and ente
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 Well here we are into the first official evening of Final Cut Pro X’s release out into the world. It’s been a busy day and a Twitter search will show a good bunch of love, a whole lot of hate and a little bit in-between. There were a blessed few who got advance copies and they’ve written some FCPX must read articles. If you want to try it yourself then $299 and the Mac Apps Store will get you a copy. I first want to answer the Burning Questions that I had just the other day.
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 Matrox Video Products Group today announced the availability of new software releases for the Matrox MXO2 product line for Mac and PC. Highlights of the new releases include support for Adobe® Creative Suite® 5.5 Production Premium, capture support for Adobe Flash Media Live Encoder, and presets for new H.264 encoding parameters in Adobe Media Encoder.
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 New Low Price Avid Media Composer 5.5 Upgrades for Avid & Apple Final Cut Editors!
OFFER EXTENDED WHILE SUPPLIES LAST!
Avid Media Composer 5.5 Upgrade for Media Composer 4 or older (Including Xpress pro and Xpress DV) $595
Apple Final Cut Pro Crossgrade $995
NEW! Videoguys' Money Saving MC5.5 Upgrade Bundles Featuring Matrox and AJA Recommended I/O Solutions & Artist Series Control Surfaces!!
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