Talking about editing and the direction of the company

AVID may be known for its editing and finishing systems, however the company is across many areas of entertainment including: audio post production, digital audio consoles, home music creation, live sound production, home video editing and full broadcast news systems.

In this interview Chairman and CEO of AVID, Gary Greenfield, explains the AVID philosophy and what AVID means to those involved in the entertainment industry today. While many associate AVID with film and video production, which is their original and still core focus, the strength of AVID goes well beyond this single area.

Gary Greenfield
In his role as Chairman, Chief Executive Officer and President, Mr. Greenfield is overseeing a number of initiatives designed to achieve greater operating efficiencies across the company and to solidify Avid’s position as a world leader in designing and developing innovative content creation, media production and broadcast solutions.

Prior to joining Avid in December 2007, Mr. Greenfield was CEO of GXS, Inc. from 2003 to 2007, a leading worldwide provider of business-to-business integration, synchronization and collaboration solutions. Since December 2003, he had also been an operating partner with Francisco Partners, a leading technology-focused private equity firm.

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