 MC4 is a knockout. Well thought-out, it’s a flexible, sophisticated, solidly-performing workhorse. These new implementations place it firmly back in the game. As it continues to evolve, the decision to choose between the competing platforms is getting harder and harder to make.”
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 Recommendations for Videographers & Editors at Every Price!
In these difficult economic times the one thing that is on everyone's mind is savings and value. We've kept that in mind with this year's Videoguys' Holiday Gift Guide. We've broken the guide into several categories that I think will help make your holiday shopping easier: Gizmos & Gadgets, Blu-ray Disc Authoring, Upgrades, Hardware, Plug-Ins, and Training.
We realize that many of you are shopping for yourselves, but that doesn't
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 Upgrade Avid Mojo to Media Composer Mojo DX and Save 33% Got an Avid Mojo or Mojo SDI interface? Gain higher performance and real-time editing with the newer Avid Mojo DX interface. For a limited time, trade in your old interface towards a Media Composer Mojo DX system and save 33% off regular upgrade pricing.
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 Avid Media Composer is one of the oldest video-editing programs. It was cutting feature films when Premiere was looking at postage stamp-sized video and Final Cut wasn't even a gleam in the eye of Apple. So what can you do new with a program that's well into its teens? The answer: refine, refine, refine - and that's what Avid has done with Media Composer 3.5.
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 Those of us who have been editing for a while, remember Avid becoming the “product we love and the company we hate,” starting around the new millennium. With two aggressive leadership changes in the last few years, those days appear to be over. With the release of V.3.5 of Media Composer and Symphony, the revamped company is showing that it really cares what we think again.
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 In its hey-day, Media Composer dominated the NLE landscape — the big boys on the block, dictating features, methodology, and, especially, price. The fact that you had to buy Composer’s expensive hardware didn’t hurt their bottom line either.
At the same time, they were expanding, acquiring and developing a diverse group: Softimage, Sibelius, Digidesign, and others… spreading themselves thinner.
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 Pioneer BDR-205 12x Blu-Ray Burner is shipping
The Pioneer BDR-205 works great with Adobe Production Premium with Premiere Pro and Encore CS4, Avid Media Composer with Avid DVD, Sonic DVDit Pro HD, Roxio Toast, Sony Vegas Pro 9 w/ DVD Architect and the new Final Cut Studio with Final Cut Pro 7.
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 People like competition for its own sake, so the NLE argument – just like other platform wars – never dies. In the past year, Apple and Avid have broken new ground with very solid updates to their flagship editor applications. Apple with its introduction of the “new” Final Cut Studio, featuring Final Cut Pro 7 – and Avid, first with Media Composer 3.5 and now 4.0.
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 NEW! Avid Media Composer 4 with Avid Production Suite Bonus FREE Avid Keyboard & Class on Demand Training DVD!
Having a rock-solid system that helps you quickly sort through your material and cut together the most engaging video is crucial. Mix and match formats, frame rates, and resolutions in the open timeline. Edit XDCAM, P2, and GFCAM media directly with AMA for the fastest HD Workflows. Find the footage you need quickly with Avid's Media Management tools.
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 Sorenson Media today announced that the latest versions of Avid® video editing solutions – Media Composer® (4.0), Symphony™ (4.0) and NewsCutter® (8.0) – integrate Sorenson Squeeze 5, providing users a seamless process for editing and encoding the highest quality video content in the most popular formats.
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 If you are like me, when you hear a company say “hey, we mix and match formats and frame rates, all in real time and all at broadcast quality,” you ask, “how on God’s green Earth can you do that?”
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 As a whole, Media Composer 3.5 and now 4.0 are very healthy updates to this professional editing tool. It proves that even in challenging financial times, Avid is continuing to invest in its development effort. This gives experienced users a reason to stay with Media Composer and first time Avid editors a toolset that’s hard to resist.
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 Avid has continued on their path of regular, usable, functional updates for their popular editor Avid Media Composer. Last week at IBC Avid surprised many when they rolled out version 4.0. Is this version (to use a tired cliche when talking about software upgrades) a revolutionary upgrade or just an evolutionary update? I think it depends on who you ask or what your needs are.
While 4.0 doesn’t include anything as (seemingly) revolutionary as Avid Media Access it does include one feature t
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 Avid unveiled Media Composer version 4.0 today (press release). The headline feature is what Avid is calling Mix and Match — the ability to combine different frame rates in the timeline and play them without rendering. The demos I’ve seen are impressive. It’s so simple that there is almost no user interface.
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 Avid® today introduced new versions of its Media Composer® (4.0), Symphony™ (4.0), NewsCutter® (8.0) professional editing software and Interplay® (2.0) production asset management system. Reinforcing Avid’s commitment to providing open and flexible solutions, these new offerings enable broadcast and post production professionals to lower production costs and enhance their productivity
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