 As a wrap-up to NAB 2010 I’ve put together a little list of NAB 2010’s winners and losers; a bit from the perspective of the South Hall which is post production. Until next year …
Winners
Adobe - everywhere you went people were talking about CS5. It was partly because this is a big 64-bit update but partly because Adobe has packed the release with some jaw-dropping features that make a demo. Premiere’s Mercury Playback Engine,
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 NAB2010 was very exciting for us and everyone I have spoken to who attended!
We have been waiting for action-packed show full of excitement for a couple of years and thanks to Adobe, Avid, Matrox and others we finally got one! The buzz on the NAB Show Floor was about a bunch of exciting new products, technology and more efficient workflows. Every videographer, producer and editor I spoke to had been waiting for new technology that would finally make their workflow better and I think they've
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 Each year, the wonders of technology and some really great engineering keeps giving us computers that do more. Of course, many of the applications we run work just fine on older hardware. But I've been particularly interested in applications that can really take advantage of the latest trends in computer hardware.
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 Adobe’s has released Creative Suite 5, which was announced to much fanfare a few weeks ago. Most of the tools -- from Photoshop to After Effects -- are available seperately, and it's available in a selection of bundles from the £1,032 plus VAT Adobe CS5 Design Standard with the key art-creation tools to the £2,309 everything-but-the-kitchen-sink CS5 Master Collection
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 Adobe Systems Incorporated today announced the availability of the Adobe® Creative Suite® 5 product family, the highly-anticipated release of the industry-leading design and development software for virtually every creative workflow. With more than 250 new product features, the Creative Suite 5 product line brings exciting full-version upgrades of flagship creative tools and workflow enhancements to designers and developers — enabling the creation, delivery and optimization of content across med
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 Today, Adobe revealed Creative Suite 5 (CS5). Like many members of the press, I've been working with beta software for about three months, and I am very familiar with the additions to Premiere Pro, OnLocation, Media Encoder, and a couple of ancillary programs, which I'll detail here. For information about After Effects, Photoshop, or other programs in the suite, you'll have to look elsewhere.
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 Are you ready for 64 bits? Like the American westward expansion, it's about opening up new vistas and wide open spaces - but for video editing tools - which have become cramped and slowed by the demands of working with more applications, using higher resolutions, and applying a ton more layers and streams.
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 Premiere Pro CS5 looks a lot like CS4, but there's a behemoth lurking under the hood: the Adobe Mercury Engine, making child's play out of previewing, scrubbing and rendering huge video files.
That new tiger in Premiere Pro's tank, the native 64-bit GPU accelerator otherwise known as the Mercury Playback Engine, changes everything for those of us who must wait around for rendering and playback of HD files. What once brought mighty machines to their knees now plays back like DV footage. It'
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 Without the least bit of exaggeration, many people have said that this is the perfect storm of change and with this change there's an opportunity to thrive from it. That's where Adobe's been focusing - how to make our customers succeed in this storm of change.
This will be the first of a two part entry. Here, I will outline the challenges that broadcasters are facing and how Adobe can help address them. In the second part, I'll provide some feedback I've gotten from executives on their bu
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 Big announcements from Avid, Adobe and Matrox will have a MAJOR impact on your DSLR Workflows!
At this years NAB2010 Avid, Adobe and Matrox did just that! Together they announced new products loaded with features and performance that will make working with HD footage and tapeless workflows so much easier and straight forward. No more worrying about if you can edit the footage you were given without transcoding or re-wrapping it, or 3rd party utilities to get the footage into your NLE.. Fin
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 Adobe has succesfully generated a hype leading up to the launch of Creative Suite 5. Through various sites fragments were’leaked’. This created the so called buzz that was picked up and redistributed by the social networks.
Exciting and fun for marketing research, but what is do we at Animotion think of CS5? Is it worth to upgrade? And if so, when? At several locations, the new options for After Effects and Premiere Pro get coverage. We’ve tried put pros and cons of upgrading in perspective:
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 Stay in the creative flow with Adobe CS5 Production Premium as breakthrough performance, integration, and collaborative flexibility sweep aside obstacles in your workflow. Finish your HD projects as quickly as SD thanks to native 64-bit support in Adobe Premiere® Pro, After Effects®, and Photoshop® Extended and the new Mercury Playback Engine in Adobe Premiere Pro.
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 If I were to take a long-term view of the successive Creative Suite (CS) releases from San Jose, Calif.-based Adobe Systems, I would equate them to a product created a bit further north in Napa Valley. As you may recall, for most Windows-based users, CS3 was a bit thin—Mac compatibility was the most prominent new feature. At some point, seemingly late in the game, it felt like Adobe measured the value of CS3 for Windows users, decided it was weak, and bought Serious Magic so it could throw OnLoc
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 The Final Cut Pro User’s Group ninth annual Las Vegas summut is tonight at the Rio Hotel and Casio. Great. But where’s the Rio? It’s way off the LV Strip, which is a drag. There are free shuttle buses from Caesar’s Palace and a few other strip hotels but nothing from the NAB Show at the Convention Center, which is where I am.
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 MacVideo live from the NAB show
FCPUG NAB SuperMeet: Jason Levine shows off Adobe CS5
Recorded live at the FCPUG NAB SuperMeet, April 13, 2010.
Dennis Radeke - Business Development Manager Broadcast and M&E, Adobe Systems Inc.
In-depth discussion with Dennis Radeke, Business Development Manager Broadcast and ME, Adobe Systems.
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