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Oct
2
NEW! Avid Media Composer 4 is here!
by: 
 10/02/2009 1:34 PM
NEW! Avid Media Composer 4 with Avid Production Suite
Bonus FREE Avid Keyboard & Class on Demand Training DVD!

Having a rock-solid system that helps you quickly sort through your material and cut together the most engaging video is crucial. Mix and match formats, frame rates, and resolutions in the open timeline. Edit XDCAM, P2, and GFCAM media directly with AMA for the fastest HD Workflows. Find the footage you need quickly with Avid's Media Management tools. Read More

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Oct
2
AVID MC 4.0 – INSIDE LOOK AT MIX & MATCH
by: 
 10/02/2009 9:37 AM
If you are like me, when you hear a company say “hey, we mix and match formats and frame rates, all in real time and all at broadcast quality,” you ask, “how on God’s green Earth can you do that?” Read More
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Sept
29
Avid Media Composer 2009
by: 
 9/29/2009 10:40 AM
As a whole, Media Composer 3.5 and now 4.0 are very healthy updates to this professional editing tool. It proves that even in challenging financial times, Avid is continuing to invest in its development effort. This gives experienced users a reason to stay with Media Composer and first time Avid editors a toolset that’s hard to resist. Read More
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Mar
22
Kicking the tires on Avid Media Access Part 2
by: 
 3/22/2009 3:58 AM
As the second part to my “kicking the tires” test of the new Avid Media Access architecture I wanted to try and understand how AMA works as part of Avid media management. In case this is your first time hearing about AMA, it’s a new way for Avid Media Composer (as well as Symphony and NewsCutter) to access tapeless media. Currently supporting XDCAM and P2 media, the software natively supports editing these formats with no rewrapping or transcoding. Read More
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Mar
15
Kicking the tires on Avid Media Access Part 1
by: 
 3/15/2009 12:15 PM
When Avid announced Media Composer 3.5 and the new Avid Media Access architecture the first thing I wondered was how would this new way of importing and using media would work when it comes to one of Avid’s strongest features: Media Management. When you designate an Avid media drive the app creates a folder on that drive (either an OMFI Folder or Avid Media Files folder) and all media captured or imported into the software resides in that directory, on that drive. That’s one reason Avid media ma Read More
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