By Ellen Wixted
Adobe Senior Product Manager, Production Premium

Shrinking client budgets. Compressed schedules. New camera formats. Rendering movies to be viewed on anything from the silver screen to a mobile phone. Today’s post-production landscape is an obstacle course of sorts, and smart filmmakers everywhere are looking for new ways to navigate through it so they can deliver great work while staying profitable.

And these days, more and more of them are turning to Adobe for smart solutions. Adobe has long been a trusted partner to creative professionals in every field, and After Effects and Photoshop have long been essential go-to tools for film and video pros. But with the release of CS5.5 Production Premium, Adobe Premiere Pro has been attracting a lot of notice—and for good reason. Working with Premiere Pro and the other tools in Production Premium is like getting a jetpack that lifts you out of today’s post-production obstacle course and drops you at the finish line.

With the 64-bit Mercury Playback Engine, introduced in CS5 and significantly enhanced in the CS5.5 release last month, Adobe Premiere Pro makes working on HD and higher-res projects as fluid an experience as working with SD. Plus, Premiere Pro works natively with just about any footage you can throw at it—including footage from DSLR cameras and the newest 5K RED EPIC camera —which means you can simply import and edit. Transcode? Why would you, when there’s a better workflow that saves time and means you have fewer files to manage? read more and watch the video