Studio Monthly by Giles Baker

Does more compute power matter to your bottom line?
64-bit computing is a hot topic in the video production industry—and a lot of people are talking about the benefits of a complete 64-bit system. You may think that moving to 64-bit is expensive, but not necessarily. It’s actually possible to take advantage of the benefits brought by 64-bit systems without much expense, and in today’s environment, anything that brings incremental improvements to productivity without a big cash outlay is worth investigating. This article explores the advantages that 64-bit can bring to various video production workflows, and discusses the easiest ways to upgrade systems to take advantage of these gains.

 Are We There Yet?
You may be waiting for 64-bit computing to arrive, an eagerly anticipated explosion that delivers unprecedented new computing power. The reality is that 64-bit computing is not going to arrive as a massive sea change; it’s already here. In fact, you may at this moment be sitting in front of a 64-bit capable machine that can add dramatic productivity improvements to your business, and not even know it. All you may need is a memory or operating system upgrade to start working at blazingly fast, 64-bit speeds.

Whenever the industry moves to a new architecture like 64-bit, it does so in a transitional manner that takes a number of years to complete. Those that move first are the most demanding users who value the benefits of the technology highly enough to endure the teething problems that are a natural part of early adoption. Eventually, as the technology advances, all users will make the change. We are well past the early stage now, and it is fair to say that for all involved in professional video production, the benefits of 64-bit easily justify the cost and time to migrate. In fact, if you wait for the transition to be complete, you will undoubtedly find yourself behind the curve. read more...