CineForm, Inc. , creators of high-fidelity compression-based
workflow solutions for the post production marketplace, today announced
Neo Scene for Mac,
the industry’s first professional caliber camera-to-delivery
compression workflow solution for consumers, prosumers and video
enthusiasts, for cameras supporting the AVCHD and HDV high definition
standard. With this announcement, CineForm is extending its
professional compression workflow technology to a new consumer
application for the Mac platform, effectively allowing users to easily
edit video with extremely high performance and with stunning image
quality. Neo Scene is the industry’s only Mac solution with
file-based support for AVCHD source media which is increasingly
becoming the defacto standard for consumer-level camcorders and digital
SLR cameras.
“The explosion of affordable AVCHD video cameras, and new video
modes in digital SLR cameras, is fueling growing demand for consumer
and prosumer video editing. But until now, consumers have been stymied
to find out that once they’ve shot their AVCHD video, they can’t easily
edit it. That’s why we created Neo Scene,” said David Taylor, CEO and
co-founder of CineForm. “We’re putting the same CineForm compression
technology used by Hollywood studios and professional editors into a
solution that’s not only accessible and affordable to everyone, it
effectively releases the shackles of AVCHD editing and gives users
incredibly high performance and cinematic image quality results. We’re
very proud of what we’ve accomplished with Neo Scene!”
Neo Scene for Mac; How It Works
Neo Scene for Mac is a new software product for users of AVCHD and
HDV camcorders, plus Canon’s 5D Mark II, that offers accelerated
editing performance and higher visual quality than editing native
camera sources. Neo Scene improves a user’s editing experience by
converting highly-compressed video sources into easy-to-edit and higher
quality CineForm QuickTime (MOV) files. CineForm MOV files are
compatible with most QuickTime applications, including Final Cut Pro,
iMovie, Motion, Premiere Pro and After Effects, to name a few.
During file conversion, Neo Scene can optionally convert source
material into 24p (NTSC) or 25p (PAL) CineForm MOV files for projects
that desire a cinematic look. This capability is significant – while
most cameras can record in 24p, users cannot edit in 24p because of the
way the data is organized in the native compressed file. Neo Scene
provides users with the only tool for effectively editing 24p content
and enabling them to capture the cinematic quality for which they
strive.
New Features Optimize Image Quality, Performance and Integration
- ProRes Export: To give users ultimate choice, Neo Scene for Mac
allows users to export content to either ProRes or to CineForm file
formats;
- Canon 5D Mark II Support: Content shot with the Canon’s 5D Mark II
is sluggish to edit in its native form. Neo Scene for Mac converts 5D
Mark II content into CineForm MOV files for immediate, high quality
editing – a first in the industry and a significant win for consumers
looking to edit content shot on digital SLR cameras;
- 10 Bit Image Quality: Converted CineForm MOV files are always 10
bits in depth (instead of the usual 8 bits) to offer higher visual
fidelity throughout the editing process;
- Color Correction: Neo Scene doubles the lower-resolution chroma
(color) format from the AVCHD or HDV source by interpolating chroma
from its 4:2:0 format recorded by the camera into a professional 4:2:2
format. Chroma upsampling improves color fidelity for projects
requiring color correction or keying.